12 useful custom reports

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With custom reports, you can build any report you want. Yet, we know that coming up with an idea for the first report may be challenging. Therefore, we’ve prepared a list of custom reports that will serve you as a springboard for creating more and more reports.

Marketing channel efficiency report

The marketing channel efficiency report shows you how many people each channel is bringing to your website. This will picture the results of your marketing efforts.

Marketing channel efficiency report

The report setup:

  • Report type: explorer.
  • Dimensions: channel, source / medium, campaign name.
  • Metrics: visitors, bounce rate, average unique page views in session, average time on page, goal conversions.

Marketing channel efficiency report

First impression report

The first impression report tells you if your website charms new users and works properly on all devices. Explore it to learn whether the landing pages are user-friendly or not.

First impression report

The report setup:

  • Report type: explorer.
  • Dimensions: session entry URL, device type, operating system, browser engine.
  • Metrics: visitors, bounce rate, goal conversion rate.
  • Filter: returning visitor is new.

First impression report

First impression report

Seasonality research report

The seasonality research report shows you traffic peaks during the week or day. By analyzing this report, you’ll learn which day and hour is mostly crowded and, for example, the best for launching the email campaign.

Seasonality research report

The report setup:

  • Report type: explorer.
  • Dimensions: date (group by day of the week), date (group by an hour of the day).
  • Metrics: visitors, bounce rate, average page views in session, average time on page, goal conversion rate.

Seasonality research report

Location report

The location report shows you how engaged visitors from specific locations are. With this report you know how popular your website is on continents and in countries or cities.

Locations report

The report setup:

  • Report type: explorer.
  • Dimensions: continent, country, city.
  • Metrics: visitors, bounce rate, events, goal conversions, goal conversion rate.

Locations report

Organic traffic over time report

The organic traffic over time report shows you rises and falls of the organic traffic.

Organic traffic over time report

The report setup:

  • Report type: line chart.
  • Dimensions: date.
  • Metrics: sessions.
  • Filter: channel is a search engine.

Organic traffic over time report

Search engine report

The search engine report shows you the traffic generated by search engines like Google, Bing, Yahoo, and more. When you drill down the search engine you will see the session entry URL, which is the page a visitor was directed to after clicking search results.

Search engine report

The report setup:

  • Report type: explorer.
  • Dimensions: source/medium, session entry URL.
  • Metrics: entries, visitors, average session time.
  • Filter: channel is a search engine.

Search engine report

Search engine report

Organic traffic: top performing pages report

The top-performing pages report shows you pages that are doing very well and the ones that are performing poorly. This can help you judge if your SEO is working correctly.

Organic traffic: top performing pages report

The report setup:

  • Report type: flat table.
  • Dimensions: page URL.
  • Metrics: entries, average time on page, bounce rate.
  • Filter: channel is a search engine.

Organic traffic: top performing pages

Campaign performance report

The campaign performance report shows you whether your online campaigns are bringing people to your website or not. With this report, you can learn which source is best and which campaign is bringing the most engaged visitors.

Campaign performance report

The report setup:

  • Report type: explorer.
  • Dimensions: source/medium, campaign name.
  • Metrics: entries, average time on page, bounce rate, goal conversions, goal conversion rate.

Campaign performance report

Search engine: URL and page title report

The URL and page title report shows you landing pages to which people were directed from the search engine. By looking at the page titles you can try to figure out which search queries are the most popular among visitors.

URLs and titles report

The report setup:

  • Report type: flat table.
  • Dimensions: session entry URL, page title.
  • Metrics: entries, page views, bounce rate, average time on page.
  • Filter: channel is a search engine.

URLs and titles report

User flow report

The user flow report shows you how people move through your website. In the report, you’ll see the first and second page during the visitor’s session. If you notice that many visitors chose the same first and second page, then it may be a path people follow often.

User flow report

The report setup:

  • Report type: explorer.
  • Dimensions: session entry URL, session second URL.
  • Metrics: sessions, goal conversions, goal conversion rate.

User flow report

Goal report

The goal report shows you the conversion and revenue for all your goals.

All goals report

The report setup:

  • Report type: flat table.
  • Dimensions: goal name, goal revenue.
  • Metrics: goal conversions.

All goals report

Mobile performance report

The mobile performance report helps you spot usability issues on mobile. By looking at the number of sessions and bounce rate, you can quickly detect problems occurring for each mobile operating system.

Mobile performance report

The report setup:

  • Report type: explorer.
  • Dimensions: operating system, operating system version.
  • Metrics: sessions, entries, visitors, bounce rate, average session time, goal conversion rate.
  • Filters: device type is a smartphone, device type is a feature phone.

Mobile performance report

Mobile performance report

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