12 useful custom reports

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With custom reports, you can build any report you want. Yet, we know that coming up with an idea for the first report may be challenging. Therefore, we’ve prepared a list of custom reports that will serve you as a springboard for creating more and more reports.

Marketing channel efficiency report

This report shows you which channel is bringing visitors to your website effectively.

A marketing channel efficiency report.

The report setup:

  • Report type: explorer.
  • Dimensions: channel, source / medium, campaign name.
  • Metrics: visitors, bounce rate, average unique page views in session,goal conversions.
A setup for a marketing channel efficiency report.

First impression report

This report shows if your website charms new visitors on the devices they use.

A first impression report.

The report setup:

  • Report type: explorer.
  • Dimensions: session entry URL, device type, operating system, browser engine.
  • Metrics: visitors, bounce rate, goal conversion rate.
  • Filter: returning visitor is new.
A setup for a first impression report.

Seasonality research report

This report shows traffic peaks on your website during the week or day.

A seasonality research report.

The report setup:

  • Report type: explorer.
  • Dimensions: date (group by day of the week), date (group by an hour of the day).
  • Metrics: visitors, bounce rate, average page views in session, goal conversion rate.
A setup for a seasonality research report.

Location report

This report shows how popular your website is on continents and in countries and cities.

A location report.

The report setup:

  • Report type: explorer.
  • Dimensions: continent, country, city.
  • Metrics: visitors, bounce rate, events, goal conversions, goal conversion rate.
A setup for a location report.

Organic traffic over time report

This report shows rises and falls in the organic search engine traffic that comes to your website.

An organic traffic over time report.

The report setup:

  • Report type: line chart.
  • Dimensions: date.
  • Metrics: sessions.
  • Filter: channel is a search engine.
A setup for an organic traffic over time report.

Search engine report

This report shows traffic coming from search engines such as Google, Bing, Yahoo, and more. It has a nested dimension with an entry page URL that shows you which page visitors found in the search results.

A search engine report.

The report setup:

  • Report type: explorer.
  • Dimensions: source/medium, session entry URL.
  • Metrics: entries, visitors, average session time.
  • Filter: channel is a search engine.
A setup for a search engine report.

Search engine: top pages report

This report shows pages that visitors entered from a search engine (organic traffic). It can help you judge if your SEO is working correctly.

A search engine: top pages report.

The report setup:

  • Report type: flat table.
  • Dimensions: page URL.
  • Metrics: entries, average time on page, bounce rate.
  • Filter: channel is a search engine.
A setup for a search engine: top pages report.

Search engine: URL + page title report

This report shows pages with titles that visitors entered from a search engine.

A search engine: URL + page title report.

The report setup:

  • Report type: flat table.
  • Dimensions: session entry URL, page title.
  • Metrics: entries, page views, bounce rate, average time on page.
  • Filter: channel is a search engine.
A setup for a search engine: URL + page title report.

Campaign performance report

This report shows how many people come to your website from your online campaigns.

A campaign performance report.

The report setup:

  • Report type: explorer.
  • Dimensions: source/medium, campaign name.
  • Metrics: entries, average time on page, bounce rate, goal conversions, goal conversion rate.
  • Filter: channel is a campaign.
A setup for a campaign performance report.

User flow report

The user flow report shows you how people move through your website. In this report, you can choose the key interaction, and then see previous or next interactions. In this example, we’ll show you the user flow for the blog page — we want to know to which pages visitors navigate after viewing the main blog page.

A standard user flow report.

The report setup:

  • Report type: user flow.
  • Key interaction: Page URL is https://clearbank.com/blog/. Toggle First interaction in session.
  • +1 and +2 interaction: page view.

Tip: For more, read Set up a user flow report.

Goal report

This report shows conversions and a total revenue for each set goal on your website.

A goal report.

The report setup:

  • Report type: flat table.
  • Dimensions: goal name.
  • Metrics: goal conversions, sum of goal revenue.
A setup for a goal report.

Mobile performance report

This report shows traffic from mobile devices and their mobile operating systems. It helps quickly detect problems occurring on those devices.

A mobile performance report.

The report setup:

  • Report type: explorer.
  • Dimensions: operating system, operating system version.
  • Metrics: sessions, visitors, bounce rate, average session time, goal conversion rate.
  • Filters: device type is a smartphone, device type is a feature phone.
A setup for a mobile performance report.
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