About consent types from Consent Manager in Tag Manager

Consent Manager

Consent Manager needs to be properly linked with Tag Manager. In Tag Manager, you need to mark each tag with the consent type you want to use when firing it.

Consent types in Piwik PRO

Here’s a list of consent types with descriptions:

Name Description
Analytics We’ll collect information about your visit to our site. It helps us understand how the site is used –– what’s working, what might be broken and what we should improve.
A/B testing and personalization We’ll use your data to customize our site to your needs. We’ll show you more relevant content and carry out A/B tests.
Conversion tracking We’ll use your data to measure how effective our ads and on-site campaigns are.
Marketing automation We’ll use your data to send you more relevant email or text message campaigns. We’ll also use it to exclude you from campaigns that you might not like.
Remarketing We’ll use your data to show you more relevant ads on other sites and social media. We’ll use it to measure how effective our ads are. We’ll also use it to exclude you from campaigns that you might not like.
User feedback We’ll use your data to learn how our user interface is working. It’ll help us to improve our site for all users.
Custom consent

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Note: You can set an additional consent type here. In Tag Manager, it’ll be still called: Custom consent.

No consent is required It’s the type you can use for tags that don’t collect data. For example, tags that add a popup or content, or tags that change the look of your site.

To set up the consent type, follow these steps:

  1. Go to Menu > Tag Manager.
  2. From the website picker, choose the website you want to work with.
  3. Choose the tag you want to edit or add a new one.
  4. In Advanced tag settings, pick the consent type.
    Consent types in Piwik PRO
  5. When you’re done, click Save.
  6. Publish the tag.

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