Tag Manager is a module that lets you create, set up, and run tags (pieces of code) on your website without engaging web developers. It can be used to run online campaigns, integrate with tools like Facebook Ad or Google Ads, and collect additional data.
Without Tag Manager, if you need to add a tag to the website, you usually need to go through the long and complex process. Meet with web developers, explain the task, and coordinate implementation. With Tag Manager, the process is simple. You are in charge of the tool and you can apply changes on your own.
Tag Manager lets you create a tag, create a trigger, create a variable, check the setup in a debug mode on your website, and publish changes. Read through our section about Tag Manager, to learn how to work with this tool.