How can I block embedded videos, maps and other iframes on my site for visitors who didn’t give consent?

Consent Manager

Tag Manager

If your site has embedded videos, maps or other iframes, you may want to block them for visitors who don’t consent to analytics or remarketing or haven’t decided yet. The iframes load another site on your site, and while doing so, they can collect some visitor data. To make sure that you respect visitors’ privacy, you should show such content only to visitors who agree to analytics or remarketing.

In this article, we’ll show you how to block and unblock iframes on your site depending on the visitor’s consent decision.

Prepare a placeholder for the blocked iframe

First, you’ll need to remove the iframe from your site and add a placeholder instead. The placeholder will be displayed to visitors who don’t consent to analytics or haven’t decided yet. Just keep in mind that people don’t like seeing blocked content on sites, so try to write it in a human, friendly way.

To add a placeholder to your site, follow these steps:

  1. Open a page with the iframe.
    Iframe blocker in Piwik PRO
  2. Remove the iframe from your site’s source code. But keep the iframe code for later.
  3. Add the HTML with the placeholder. You can adjust the message to your company’s voice and tone.
    <div id="pp_block_banner_content">
    	<div class="pp_block_banner_main">
    		<div class="pp_block_banner_main_content">
    			<h2>Unblock in a few clicks</h2>
    			<p>This video is blocked because it needs analytics consent from you.</p>
    		<div class="pp_block_banner_button_wrapper">
    			<button id="pp_block_banner_button" class="pp_block_banner_button" onclick="pp_banner_button_pressed()">Change consent settings</button>
    	<div class="pp_block_banner_footer"> <span class="pp_block_banner_powered_by">Powered by </span>
    		<a href="">
    			<svg xmlns:dc="" xmlns:cc="" xmlns:rdf="" xmlns:svg="" xmlns="" version="1.1" viewBox="0 0 272.42 44.95" class="pp_block_banner_footer__logo" data-disable-select="true" id="ppms_cm_footer__logo" aria-labelledby="ppms_cm_footer__logo_title" role="img">
    				<title id="ppms_cm_footer__logo_title">Piwik PRO</title>
    					<path d="M37.29,16A15.92,15.92,0,0,0,22,.09v0H5.32A5.28,5.28,0,0,0,0,5.38V39.56a5.28,5.28,0,0,0,5.32,5.32,5.28,5.28,0,0,0,5.32-5.32V31.93H22v0A15.92,15.92,0,0,0,37.29,16Zm-17,6.47H10.64V9.67h9.46a6.4,6.4,0,0,1,.19,12.79Z"></path>
    					<path d="M43.33,39.63a5.32,5.32,0,1,0,10.64,0V5.34a5.32,5.32,0,1,0-10.64,0Z"></path>
    					<path d="M107,.19a4.84,4.84,0,0,0-6,3.33L95.47,22.87,89.94,3.52A4.83,4.83,0,0,0,85.47,0h-.61a4.83,4.83,0,0,0-4.48,3.49L74.87,22.79,69.36,3.52A4.84,4.84,0,1,0,60.05,6.2L70.13,41.44a4.83,4.83,0,0,0,4.38,3.49h.72a4.83,4.83,0,0,0,4.38-3.49L85.16,22l5.55,19.42a4.83,4.83,0,0,0,4.43,3.49h.66a4.83,4.83,0,0,0,4.43-3.49L110.31,6.2A4.86,4.86,0,0,0,107,.19Z"></path>
    					<path d="M116.5,39.62a5.32,5.32,0,1,0,10.64,0V5.32a5.32,5.32,0,1,0-10.64,0Z"></path>
    					<path d="M155.41,22.33,169.19,8.55a5,5,0,0,0,0-7.07,5,5,0,0,0-7.07,0L145.67,17.93V5.32a5.32,5.32,0,1,0-10.64,0V39.62a5.32,5.32,0,1,0,10.64,0V32.07l2.67-2.67L162,43.26a5,5,0,0,0,7.13-7Z"></path>
    					<path d="M249.8,6.05a16.54,16.54,0,0,1,16.62,16.42A16.54,16.54,0,0,1,249.8,38.89H201.28a16.54,16.54,0,0,1-16.62-16.42A16.54,16.54,0,0,1,201.28,6.05H249.8m0-6H201.28a22.42,22.42,0,1,0,0,44.84H249.8a22.42,22.42,0,1,0,0-44.84Z"></path>
    					<path d="M206.56,12.8h-5.78a2.11,2.11,0,0,0-2.13,2.13V30.17a2.13,2.13,0,0,0,4.26,0V26.33h3.23c4.34,0,7.82-2.32,7.82-6.79v-.06C214,15.54,211.18,12.8,206.56,12.8Zm3.1,6.82c0,1.66-1.24,2.93-3.37,2.93h-3.37V16.64h3.29c2.13,0,3.45,1,3.45,2.93Zm15.12-6.82h-6.72a2.11,2.11,0,0,0-2.13,2.13V30.17a2.13,2.13,0,0,0,4.26,0V25.95h3.4l4.15,5.25a2.55,2.55,0,0,0,2.1,1.1,2,2,0,0,0,2-2,2.48,2.48,0,0,0-.69-1.63l-3-3.59a5.9,5.9,0,0,0,3.87-5.88v-.06a6.06,6.06,0,0,0-1.66-4.42A7.71,7.71,0,0,0,224.77,12.8Zm3,6.65c0,1.63-1.19,2.73-3.26,2.73h-4.31V16.64h4.23c2.07,0,3.34.94,3.34,2.76Zm16.42-7a10,10,0,0,0-10.31,10v.06a10.29,10.29,0,0,0,20.56-.06v-.06A9.91,9.91,0,0,0,244.17,12.47ZM250,22.52a5.78,5.78,0,0,1-5.8,6,5.87,5.87,0,0,1-5.86-6.07v-.06a5.78,5.78,0,0,1,5.8-6A5.87,5.87,0,0,1,250,22.47Z"></path>
  4. Add CSS for the placeholder. Set the width and height to the size of your iframe and adjust the style to your site’s style.
    #pp_block_banner_content {
    	background-color: #ffffff !important;
    	width: 100% !important;
    	height: 100% !important;
    	box-sizing: border-box !important;
    	font-family: BlinkMacSystemFont, -apple-system, Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif !important;
    	text-align: center !important;
    	color: #131313 !important;
    	font-size: 14px !important;
    	box-shadow: 0px 0px 5px 1px rgb(0 0 0 / 14%) !important;
    	position: relative !important;
    	display: flex !important;
    	justify-content: center !important;
    	flex-direction: column !important;
    	align-items: center !important;
    .pp_block_banner_main {
    	position: absolute !important;
    	box-sizing: border-box !important;
    .pp_block_banner_main_content {
    	box-sizing: border-box !important;
    	padding: 10px !important;
    .pp_block_banner_button {
    	font-family: BlinkMacSystemFont, -apple-system, Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif !important;
    	background-color: #2775f2 !important;
    	color: white !important;
    	border: 1px solid #0b4bb3 !important;
    	border-radius: 2px !important;
    	padding: 8px !important;
    	font-weight: 400 !important;
    	cursor: pointer !important;
    .pp_block_banner_button:hover {
    	box-shadow: 0 1px 1px 0 rgb(0 0 0 / 5%), 0 0 2px 1px rgb(0 125 255 / 50%);
    .pp_error_button {
    	box-sizing: border-box !important;
    	background-color: #e3301b !important;
    	color: white !important;
    	padding: 8px !important;
    	text-align: center !important;
    	border: 1px solid #bb210f !important;
    	border-width: 1px !important;
    	border-style: solid !important;
    	border-radius: 2px !important;
    	cursor: pointer !important;
    .pp_error_button:hover {
    	box-shadow: 0 1px 1px 0 rgb(0 0 0 / 5%), 0 0 2px 1px rgb(227 48 27 / 50%);
    .pp_block_banner_footer {
    	box-sizing: border-box !important;
    	position: absolute !important;
    	width: 100% !important;
    	bottom: 0 !important;
    	padding: 11px !important;
    	background-color: #fafafa !important;
    	box-shadow: inset 0 1px 1px 0 #ddd !important;
    	text-align: right !important;
    .pp_block_banner_powered_by {
    	color: #999 !important;
    	padding-right: 5px !important;
    .pp_block_banner_footer__logo {
    	cursor: pointer !important;
    	height: 13px !important;
    	width: 79px !important;
    	display: inline-block !important;
    	border-style: none !important;
  5. Add JavaScript code somewhere in your site’s source code. This code makes the button on the placeholder work. When a visitor clicks on the button, they will see your consent form.
        function pp_banner_button_pressed() {
            function pp_block_banner_error_handler(error) {
                document.getElementsByClassName("pp_block_banner_main_content")[0].innerHTML = "<h2>Something went wrong</h2> Try to reload this page.";
                document.getElementsByClassName("pp_block_banner_button_wrapper")[0].innerHTML = '<button class="pp_error_button" onclick="location.reload()">Reload page</button>';
            try {
      'openConsentForm', console.log, function(error) {
            } catch (error) {
  6. Done! Now your page has a placeholder instead of the iframe.
    Iframe blocker in Piwik PRO
  7. To test it, click on the button on the placeholder. You should see a consent form pop up.
    Iframe blocker in Piwik PRO

Add the iframe as a tag

In the second big step, you’ll need to add your iframe as a tag. The tag will be triggered when visitors give analytics consent, and it’ll load your iframe on your site in place of the placeholder. This way, visitors who agree to data collection and usage, will be able to see your embedded video, map or other content.

To add the iframe as a tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add a tag.
  4. Name the tag. Example: YouTube iframe.
  5. Choose Custom content tag and click Next.
  6. In Tag code, paste your iframe code.
    Iframe blocker in Piwik PRO
  7. In Content placement > Element ID, enter pp_block_banner_content. This is the div ID from our code, but you can use your own element ID. Your iframe will be placed inside the element with this ID.
    Iframe blocker in Piwik PRO
  8. In Advanced tag settings > Consent type, set Analytics. This will make your iframe visible only to visitors who consent to analytics. (You can choose a different consent type.)
    iframe blocker in Piwik PRO
  9. In Tag triggers, click Add a trigger.
  10. Name the trigger and choose the following type: Element presence.
  11. Click Next.
  12. In CSS selector, enter #pp_block_banner_content. This is the div ID from our code, but you can use your own element ID. The trigger will fire the tag when it sees the element with such ID on a page.
    iframe blocker in Piwik PRO
  13. Click Add a trigger.
  14. Click Add a tag.
  15. Test your tag in debug mode.
  16. When you’re happy how the tag works, click Publish.
  17. Done! Now the iframe will be loaded in place of the placeholder for visitors who consent to analytics.
    iframe blocker in Piwik PRO

    Tip: You can see the example of a blocked embedded video on our demo site.

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