What are the pros and cons of using web log analysis tools?

It must be said that JavaScript offers greater customization possibilities. Data accuracy is greater, and tracking is easier to set up. Also, more advanced use cases like Custom Variables and E-commerce Analytics can be handled by JS.

That said, log file analytics contain data about search engine bots and spam bots. They also capture static image/CSS information.

From a practical perspective, one of the biggest advantages of Web Log analytics over traditional JavaScript tracking is that log analytics does not require changes in a website’s code in order to operate. This is important in the case of pages like websites of banks via which clients can perform operations on their account.

Official product page: Piwik PRO Web Log Analytics

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