What is a difference between Click Path and Funnel?
Both reports – Click Path and Funnels – help you to understand and optimize a path that users follow in your website or application toward a goal conversion. A funnel is a path that you want (or predict) your users to follow and thus all its steps need to be configured. ClickPath, when activated, will record all paths leading to conversion, even those that you didn’t anticipate, without any prior configuration. ClickPath will include page views from the entire visit starting with the Entry page and ending on Conversion. A Funnel may show only a part of the user journey through the website and will include also visits that didn’t convert.