What is a variable?

It is a location in the memory that can hold some value. That value can be then used within your tags, triggers, or even other variables. The value can be numeric, it can be a string of characters, piece of code etc.

In Piwik PRO you can choose the following variable types: Custom JavaScript, Constant, Cookie, Data layer, DOM element, Document, Random number or URL. To find out more about the variables, take a look at our overview article or at the article which will explain how to create a variable.

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