Piwik PRO offers both client-side and hybrid server-side tracking, and the latter is an interesting alternative to a server-side GTM solution (and other similar tag managers). Each method has its pros and cons, so we’ll try to describe them to help you pick the best fit for your website or web app.
Let’s begin with explaining the difference between client-side and hybrid server-side tracking.
Client-side tracking
Client-side tracking is a popular method to send data from a visitor’s browser to your Piwik PRO account. Most users choose it because it’s easy to implement and maintain. However, it is a third-party solution and not all businesses are keen on that.
Let’s look at a graph that shows client-side communication in Piwik PRO.
Hybrid server-side tracking (first-party collector)
Enterprise plan Available for +16.0.0
Hybrid server-side tracking is an alternative method where data is sent from a visitor’s browser to your own server and then to your Piwik PRO account. Some users prefer this approach over the other one because they feel better with first-party solutions. However, this method is quite demanding to implement and upkeep.
In Piwik PRO, hybrid server-side tracking is possible thanks to a first-party collector. Let’s see how it works in practice.
Piwik PRO first-party collector (hybrid server-side) vs. Google Tag Manager (server-side)
Now as you know the difference between client-side and server-side tracking, we can talk about the difference between our solution and Google’s. The table below will help us do that.
| Feature | Piwik PRO first-party collector (hybrid server-side) | Google Tag Manager (server-side) *and other server-side tag managers |
|---|---|---|
| Use the tracked site’s subdomain as the tracking endpoint | ||
| Use the tracked site’s domain as the tracking endpoint | ||
| Send data to multiple marketing tools by using one server-side endpoint | ||
| Set cookies using a server-side endpoint to keep the desired cookie lifetime |
Note: GTM (server-side) allows to set cookies through a server-side endpoint, but their lifespan may be shortened if the endpoint is detected to be using CNAME cloaking or has a different IP address. Read more
In the end, the choice between client-side and server-side tracking depends on factors like maintenance and control over your data. With Piwik PRO, you can pick the best method that fits your needs.
If you decide to use the hybrid server-side tracking, read our installation guide.
Note: Read more about server-side tracking and server-side tagging on our blog.