Why are funnels so useful?

Funnel reports provide a great insight on how to optimize your website or mobile application to increase goal conversion rates. You can analyze how many visits follow through each of the funnel steps, what are the sources of entries on the funnel path and which step of the funnel cause the most exits. Funnels help to find out if the flow that you designed for your visitor is easy to follow and free from bugs or difficult steps.

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