With custom reports, you can build any report you want. Yet, we know that coming up with an idea for the first report may be challenging. Therefore, we’ve prepared a list of custom reports that will serve you as a springboard for creating more and more reports.
Marketing channel efficiency report
This report shows you which channel is bringing visitors to your website effectively.
The report setup:
- Report type:
explorer. - Dimensions:
channel,source / medium,campaign name. - Metrics:
visitors,bounce rate,average unique page views in session,goal conversions.
First impression report
This report shows if your website charms new visitors on the devices they use.
The report setup:
- Report type:
explorer. - Dimensions:
session entry URL,device type,operating system,browser engine. - Metrics:
visitors,bounce rate,goal conversion rate. - Filter:
returning visitor is new.
Seasonality research report
This report shows traffic peaks on your website during the week or day.
The report setup:
- Report type:
explorer. - Dimensions:
date (group by day of the week),date (group by an hour of the day). - Metrics:
visitors,bounce rate,average page views in session,goal conversion rate.
Location report
This report shows how popular your website is on continents and in countries and cities.
The report setup:
- Report type:
explorer. - Dimensions:
continent,country,city. - Metrics:
visitors,bounce rate,events,goal conversions,goal conversion rate.
Organic traffic over time report
This report shows rises and falls in the organic search engine traffic that comes to your website.
The report setup:
- Report type:
line chart. - Dimensions:
date. - Metrics:
sessions. - Filter:
channel is a search engine.
Search engine report
This report shows traffic coming from search engines such as Google, Bing, Yahoo, and more. It has a nested dimension with an entry page URL that shows you which page visitors found in the search results.
The report setup:
- Report type:
explorer. - Dimensions:
source/medium,session entry URL. - Metrics:
entries,visitors,average session time. - Filter:
channel is a search engine.
Search engine: top pages report
This report shows pages that visitors entered from a search engine (organic traffic). It can help you judge if your SEO is working correctly.
The report setup:
- Report type:
flat table. - Dimensions:
page URL. - Metrics:
entries,average time on page,bounce rate. - Filter:
channel is a search engine.
Search engine: URL + page title report
This report shows pages with titles that visitors entered from a search engine.
The report setup:
- Report type:
flat table. - Dimensions:
session entry URL,page title. - Metrics:
entries,page views,bounce rate,average time on page. - Filter:
channel is a search engine.
Campaign performance report
This report shows how many people come to your website from your online campaigns.
The report setup:
- Report type:
explorer. - Dimensions:
source/medium,campaign name. - Metrics:
entries,average time on page,bounce rate,goal conversions,goal conversion rate. - Filter:
channel is a campaign.
User flow report
The user flow report shows you how people move through your website. In this report, you can choose the key interaction, and then see previous or next interactions. In this example, we’ll show you the user flow for the blog page — we want to know to which pages visitors navigate after viewing the main blog page.
The report setup:
- Report type:
user flow. - Key interaction:
Page URL is https://clearbank.com/blog/. ToggleFirst interaction in session. - +1 and +2 interaction:
page view.
Tip: For more, read Set up a user flow report.
Goal report
This report shows conversions and a total revenue for each set goal on your website.
The report setup:
- Report type:
flat table. - Dimensions:
goal name. - Metrics:
goal conversions,sum of goal revenue.
Mobile performance report
This report shows traffic from mobile devices and their mobile operating systems. It helps quickly detect problems occurring on those devices.
The report setup:
- Report type:
explorer. - Dimensions:
operating system,operating system version. - Metrics:
sessions,visitors,bounce rate,average session time,goal conversion rate. - Filters:
device type is a smartphone,device type is a feature phone.
