12 useful custom reports

Creating your first custom report can be a bit of a challenge when you’re just starting out. That’s why we’ve got you covered! We’ve put together a list of custom report templates to get you started and inspire your reporting journey.

In this article, we’ll show you 12 useful custom reports.

Marketing channel efficiency report

This report highlights the most effective website traffic channels.

Report setup:

• Report type: Explorer
• Dimensions: Channel, Source / medium and Campaign name
• Metrics: Visitors, Bounce rate, Average unique page views in session and Goal conversions

First impression report

This report reveals how well your website engages new visitors on their various devices.

Report setup:

• Report type: Explorer
• Dimensions: Session entry URL, Device type, Operating system and Browser engine
• Metrics: Visitors, Bounce rate and Goal conversion rate
• Filter: Returning visitor is new.

Seasonality research report

This report displays the weekly or daily traffic peaks on your website.

Report setup:

• Report type: Explorer
• Dimensions: Date (group by day of the week) and Date (group by an hour of the day)
• Metrics: Visitors, Bounce rate, Average page views in session and Goal conversion rate

Location report

This report illustrates the popularity of your website across continents, countries and cities.

Report setup:

• Report type: Explorer
• Dimensions: Continent, Country and City
• Metrics: Visitors, Bounce rate, Events, Goal conversions and Goal conversion rate

Organic traffic over time report

This report highlights the fluctuations in organic search engine traffic directed to your website.

Report setup:

• Report type: Line chart
• Dimensions: Date
• Metrics: Sessions
• Filter: Channel is Search engine

Search engine report

This report displays traffic originating from search engines like Google, Bing, Yahoo and others. It includes a nested dimension with entry page URLs, revealing the specific pages visitors found in search results.

Report setup:

• Report type: Explorer.
• Dimensions: Source/medium and Session entry URL
• Metrics: Entries, Visitors and Average session time
• Filter: Channel is Search engine

Search engine: top pages report

This report lists the pages that visitors accessed through organic search engine traffic. It serves as a valuable indicator to assess the effectiveness of your SEO efforts.

Report setup:

• Report type: Flat table
• Dimensions: Page URL
• Metrics: Entries, Average time on page and Bounce rate
• Filter: Channel is Search engine

Search engine: URL + page title report

This report displays pages with titles that visitors landed on from a search engine.

Report setup:

• Report type: Flat table
• Dimensions: Session entry URL and Page title
• Metrics: Entries, Page views, Bounce rate and Average time on page
• Filter: Channel is Search engine

Campaign performance report

This report shows the number of visitors to your website from your online campaigns.

Report setup:

• Report type: Explorer
• Dimensions: Source/medium and Campaign name
• Metrics: Entries, Average time on page, Bounce rate, Goal conversions and Goal conversion rate
• Filter: Channel is Campaign

User flow report

The user flow report provides insight into how visitors navigate through your site. Within this report, you can select a key interaction and explore preceding or subsequent interactions. In this example, we’ll look at the user flow for the blog page to see which pages visitors explore after viewing the main blog page.

Report setup:

• Report type: User flow
• Key interaction: Page URL is https://clearbank.com/blog/. Toggle First interaction in session.
• +1 and +2 interaction: Page view

Goal report

This report displays conversions and total revenue for each defined goal on your website.

Report setup:

• Report type: Flat table
• Dimensions: Goal name
• Metrics: Goal conversions and Sum of goal revenue

Mobile performance report

This report provides insight into traffic from mobile devices, including their respective mobile operating systems. It serves as a useful tool for quickly identifying any issues that may be occurring on these devices.

Report setup:

• Report type: Explorer
• Dimensions: Operating system and Operating system version
• Metrics: Sessions, Visitors, Bounce rate, Average session time and Goal conversion rate
• Filters: Device type is Smartphone; Device type is Feature phone.