A Bing Universal Event Tracking tag allows you to collect data about user activity on your website and report it in Bing Ads.

To set it up, follow these steps:

1. Log in to Bing Ads.

2. Go to Campaigns page > Conversion tracking.

3. Click UET tag.

4. Copy the Bing ID. You’ll need it in the next steps.

5. Log in to Piwik PRO.

6. Go to Menu > Tag Manager.

7. Navigate to Tags.

8. Click Add a tag.

9. Name your tag and select the following type: Bing Universal Event Tracking.

10. Paste the Bing ID you copied in step 4.

11. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.

12. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.

13. In Flight dates, set the date and time when the tag will fire.

14. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.

15. Click Save.

16. Test your tag in debug mode.

17. When you’re happy with how the tag works, click Publish.

18. All set!