A Hotjar Tracking Code tag lets you collect data from your site and display it as heatmaps in Hotjar.

To set it up, follow these steps:

1. Log in to Hotjar.

2. Go to Settings > Sites & Organizations.

3. Click Tracking code.

4. Copy your Hotjar ID. It’s the number after hjid=. You’ll need it in the next steps.

5. Log in to Piwik PRO.

6. Go to Menu > Tag Manager.

7. Navigate to Tags.

8. Click Add a tag.

9. Name your tag and select the following type: Hotjar Tracking Code.

10. Click Next.

11. Paste your Hotjar ID.

12. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.

13. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.

14. In Flight dates, set the date and time when the tag will fire.

15. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.

16. Click Save.

17. Test your tag in debug mode.

18. When you’re happy with how the tag works, click Publish.

19. Done!