An Optimizely Snippet tag lets you run A/B tests on your website.

To set it up, follow these steps:

1. Log in to Optimizely.

2. Find your project.

3. Look at your project URL and copy the project ID.

4. Log in to Piwik PRO.

5. Go to Menu > Tag Manager.

6. Navigate to Tags.

7. Click Add a tag.

8. Name your tag, click Sync and select the following type: Optimizely Snippet.

9. Click Next.

10. Paste your project ID.

11. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.

12. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.

13. In Flight dates, set the date and time when the tag will fire.

14. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.

15. Click Save.

16. Test your tag in debug mode.

17. When you’re happy with how the tag works, click Publish.

18. All done!