How can I customize Piwik PRO campaign parameters?

Piwik PRO recognizes the pk_* and utm_* parameters. But if you need to use different ones, you can easily set them up.

Default campaign parameters

Here’s a list of all campaign parameters and the dimensions in which they store campaign data.

Dimension	Default parameters	Required/Optional	Description
Campaign name	pk_campaign, piwik_campaign, pk_cpn, utm_campaign	Required	The name of your campaign. Example: winter_promo.
Source	pk_source, utm_source	Optional	It helps you identify the platform on which you run your campaign, such as a newsletter, social media site or other site. Example: Newsletter, Facebook, Google.
Medium	pk_medium, utm_medium	Optional	It helps you identify the method or format of your campaign, such as a banner ad, sponsored post, or click-per-click (CPC) ad. Example: banner, sponsored_post, CPC
Keyword	pk_keyword, piwik_kwd, pk_kwd, utm_term	Optional	Words or phrases used in paid search campaigns. Example: free_bank_account.
Campaign content	pk_content, utm_content	Optional	It helps you separate similar content within the same ad. For example, if you have a newsletter with two call-to-action buttons, you can tag each link for each button with a different pk_content parameter and see which version is working better.
Campaign ID	pk_cid, utm_id	Optional	It lets you assign a unique ID to your campaing. For example, if you use two similar creatives on Facebook and want to see which one performs better, you can tag them with different pk_cid parameters. Note: The gclid can be passed through this parameter.

Note:

Parameter values are case sensitive. The campaign name winter_promo is different from Winter_Promo.
The parameter value can be up to 1024 characters.

You can add new campaign parameters for a single site or app or for your entire account.

Avaliable from version 16.0.0. For versions below 16.0.0, see this section.

To add a custom campaign parameter to a site or app, follow these steps:

Avaliable from version 16.0.0. For versions below 16.0.0, see this section.

To add a custom campaign parameter and use it across your entire account, follow these steps:

To add a custom campaign parameter manually, follow these steps:

Add the following code above the trackPageView() call in your tracking code:

_paq.push(['setCampaignNameKey', 'new name']);
_paq.push(['setCampaignKeywordKey', 'new name']);