Google Ads integration

Piwik PRO and Google Ads integration lets you see which campaigns result in traffic on your website. It allows you to combine data from Google Ads with data from Piwik PRO like sessions, bounce rate, goal conversion. Thanks to this knowledge, you’ll know which campaigns bring visitors to your site and turn them into customers.

In this article, we’ll explain how to set up the integration for Piwik PRO cloud and private cloud.

Before you start

Here are some things to know before you integrate with Google Ads:

• You need to have an owner account or a user account with manage permissions in Piwik PRO to integrate.
• You’ll need to access Google Ads at a user or manager level.
• You can connect many Google Ads accounts to one website in Piwik PRO. But, keep in mind that when you merge accounts with different currencies, data about cost and average CPC will be inaccurate. Piwik PRO can’t change currencies, so you’ll see summed up values for various currencies in reports.
• This integration will download campaigns supported by Google Ads API. These campaign types aren’t avaliable via API: Discovery, Performance Max.
• We recommend that you use auto-tagging in Google Ads. It allows Piwik PRO to combine data and to show more accurate information in reports. 
• Data from Google Ads is not personal data or personally identifiable data. This data is aggregated and can’t be combined with individual visitors tracked by Piwik PRO. You can use this data safely as it complies with applicable data protection laws.
• This integration only fetches data from Google Ads to Piwik PRO, but it doesn’t send any Piwik PRO data to Google Ads.

Integrate with Google Ads

To integrate with Google Ads, follow these steps:

1. Log in to Piwik PRO.
2. Go to Menu > Analytics.
3. Navigate to Settings.
4. On the left, click Google Ads.
5. Click Connect.
   

   

6.  Follow confirmation screens from Google and click Allow.
   

   

7. Select accounts that you want to connect to the website in Piwik PRO and click Save.
   

   

   Note: You can connect many Google Ads accounts to one website in Piwik PRO. But, keep in mind that when you merge accounts with different currencies, data about cost and average CPC will be inaccurate. Piwik PRO can’t change currencies, so you’ll see summed up values for various currencies in reports.

Now, you’re done. The integration is all set and Piwik PRO will download data from Google Ads from up to the last 90 days. After that, Piwik PRO will update data once a day. Only keep in mind that Google Ads provides data with a 1-day delay so the data you see in reports are slightly late.

Google Ads report

With the integration ready, you can start viewing data about campaigns in the Google Ads report in Piwik PRO.

To see data for a Google Ads report, follow these steps:

1. Log in to Piwik PRO.
2. Go to Menu > Analytics.
3. Navigate to Reports.
4. On the left, click Google Ads.
   

   

   Tip: For more about Google Ads report, read this article.

   Note: These campaign types aren’t avaliable via the Google’s API: Discovery, Performance Max. You won’t see them in reports in Piwik PRO.

Add Google Ads account

At any time, you can add a new Google Ads account to your website.

To add a new account from Google Ads, follow these steps:

1. Log in to Piwik PRO.
2. Go to Menu > Analytics.
3. Navigate to Settings > Integrations.
4. On the left, click Google Ads.
5. Click Add new account.
   

   

6. Follow steps on the screen to add an account and click Save.

   Note: You can connect many Google Ads accounts to one website in Piwik PRO. But, keep in mind that when you merge accounts with different currencies, data about cost and average CPC will be inaccurate. Piwik PRO can’t change currencies, so you’ll see summed up values for various currencies in reports.

Activate or deactivate Google Ads account

At any moment, you can activate or deactivate a Google Ads account attached to your website.

To activate or deactivate an account from Google Ads, follow these steps:

1. Log in to Piwik PRO.
2. Go to Menu > Analytics.
3. Navigate to Settings > Integrations.
4. On the left, click Google Ads.
5. Click a three-dot icon next to the account name and click Activate account or Deactivate account.
   

   

   Note: When you deactivate an account, Piwik PRO will stop fetching campaign data from Google Ads, but the data collected so far will remain in reports.