Once integrated with Google Ads, you can create custom reports using Google Ads metrics and dimensions. This integration matches data at the session level and most Google Ads dimensions work seamlessly with Piwik PRO metrics. However, there are some limitations to be aware of.
Session-matched Google Ads dimensions
Some Google Ads dimensions correspond with sessions in Piwik PRO. You can combine them with Piwik PRO metrics like Sessions, Bounce rate, Goal conversions, as well as all your Google Ads metrics.
Here’s a list of the dimensions of Google Ads that match the session:
- Account (Google Ads)
- Account ID (Google Ads)
- Campaign name (Google Ads)
- Ad group name (Google Ads)
- Ad group ID (Google Ads)
- Ad group ad ID (Google Ads)
- Ad network type (Google Ads)
Google Ads and Piwik PRO shared dimensions
Other dimensions from Google Ads are exactly the same as in Piwik PRO. These dimensions can be combined with all Piwik PRO and Google Ads metrics.
Here’s a list of shared dimensions between Google Ads and Piwik PRO:
- Keyword
- Device type
- Session entry URL
- Date
- Website name
How to combine metrics and dimensions
Now that you’re familiar with the information above, you should be well prepared to combine metrics and dimensions effectively. However, if you need further help, here are a few examples.
| Metrics | Dimensions | Example |
|---|---|---|
Analytics |
Google Ads (only session-match) Analytics |
Correct Ad group name (Google Ads) + Sessions + Goal conversions Campaign name (Google Ads) + Country + Sessions + Goal conversions Incorrect Keyword match type (Google Ads) + Sessions + Goal conversions |
Google Ads |
Google Ads Analytics (only shared dimensions) |
Correct Keyword match type (Google Ads) + Clicks (Google Ads) + Cost (Google Ads) Campaign name (Google Ads) + Device type + Clicks (Google Ads) + Cost (Google Ads) Incorrect Campaign name (Google Ads) + Country + Clicks (Google Ads) + Cost (Google Ads) |
Analytics + Google Ads |
Google Ads (only session-match) Analytics (only shared dimensions) |
Correct Ad group name (Google Ads) + Sessions + Clicks (Google Ads) Campaign name (Google Ads) + Device type + Sessions + Clicks (Google Ads) Incorrect Keyword match type (Google Ads) + Sessions + Clicks (Google Ads) Campaign name (Google Ads) + Country + Sessions + Clicks (Google Ads) |
Note: See the full list of Google Ads dimensions and metrics.