List of dimensions and metrics

Analytics

Here’s a list of dimensions and metrics in Piwik PRO with a description, category and scope.

Tip: Learn more about why you can’t combine some dimensions and metrics.

Dimensions

Session

Dimension name Description Category Scope
Date Day and time of the event in the site’s time zone. Session Event
Session exit URL The URL of the last visited page during a session. Session Session
Session exit title The page title of the last visited page during a session. Session Session
Session entry URL The URL of the first visited page during a session. Session Session
Session entry title The title of the first visited page during a session. Session Session
Session second URL The URL of the second page visited by a visitor during a session. Session Session
Session second title The title of the second page visited by a visitor during a session. Session Session
Session time The duration of a session measured from the first to last event during a visit. Session Session
Bounced session A bounced or non-bounced session. Session Session
Events in session The number of events during a session. Session Session
Page views in session The number of page views during a session. Session Session
Unique page views in session The number of unique page views during a session. Session Session
Outlinks in session The number of clicked outlinks during a session. Session Session
Unique outlinks in session The number of uniquely clicked outlinks during a session. Session Session
Downloads in session The number of download events during a session. Session Session
Unique downloads in session The number of unique download events during a session. Session Session
Site searches in session The number of searches on your website during a session. Session Session
Unique site searches in session The number of unique searches on your website during a session. Session Session
Custom events in session The number of custom events during a session. Session Session
Unique custom events in session The number of unique custom events during a session. Session Session
Content impressions in session The number of content impressions during a session. Session Session
Unique content impressions in session The number of unique content impressions during a session. Session Session
Content interactions in session The number of content interactions during a session. Session Session
Unique content interactions in session The number of unique content interactions during a session. Session Session
Goal conversions in session The number of completed goals during a session. Session Session
Abandoned carts in session The number of abandoned carts during a session. Session Session
User ID An identifier for recognizing the visitor like an email address, a username or the like. You need to set it up additionally. Session Session
Visitor ID An identifier assigned to each visitor that helps to recognize them. Session Session
Cookie ID An identifier assigned to the visitor’s browser that helps to recognize it. Session Session
Local time (hour) The time of the event in the visitor’s time zone. Session Session
% of returning visitors The percentage of returning visitors. Session Session
Gclid Google Click ID that shows a parameter passed in the URL with ad clicks in Google Ads. Session Session

Event

Dimension name Description Category Scope
Page title The title of the page on which the event took place. Event Event
Page URL The URL of the page on which an event took place. Event Event
Previous page view URL The URL of the page that was viewed previously. Event Event
Previous page view title The title of the page that was viewed previously. Event Event
Event type The type of event such as a page view, download, outlink, performed by a visitor. Event Event
Time on page The amount of time the visitor spent on the page. Event Event
Page generation time The page loading time on the visitor’s device. Event Event
Next page view URL The URL of the page that was viewed next. Event Event
Next page view title The title of the page that was viewed next. Event Event
Outlink URL The URL of the external domain that was clicked by the visitor. It works only with these metrics: outlinks, unique outlinks. Event Event
Download URL The URL of the downloadable file clicked by the visitor. It works only with these metrics: downloads, unique downloads. Event Event
Search keyword The keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. Event Event
Search category The category of the keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. Event Event
Search results count The count of searches on your website. It works only with these metrics: searches, unique searches. Event Event
Content name The name of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Content piece The piece of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Content target The target of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Content interaction The type of interaction with the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Goal name The name of the goal. It works only with these metrics: goal conversions, goal conversion rate. Event Event
Goal revenue The revenue counted for the goal. It works only with these metrics: goal conversions, goal conversion rate. Event Event
Lost revenue The revenue lost due to abandoned carts. It works only with these metrics: abandoned carts. Event Event

User

Dimension name Description Category Scope
Returning visitor A new or returning visitor. User Session
Session number The number of the session counted for a visitor. Each time a visitor starts a session, a session counter increments for that visitor. User Session
Days since last session The number of days since the visitor had their last session. User Session
Days since first session The number of days since the visitor had their first session. User Session
Days since order The number of days since the visitor made their last order. User Session

Traffic

Dimension name Description Category Scope
Channel

The channel of the incoming traffic. The channels are: direct entry, search engine, website, and campaign.

Channel definition:

  • Direct: source = direct and medium = direct
  • Websites: medium = referral
  • Search engine: medium = organic
  • Campaign: assigned to a channel when utm_* or pk_* tags (URL parameters) are used
 Traffic Session
Source The origin of the incoming traffic such as direct, a search engine (for example, google) or a domain (example.com). Traffic Session
Medium The category of the source such as organic (unpaid search in the search engine), cpc (paid search in the search engine), referral (web referral), email (email campaign), and the like. Traffic Session
Source / medium A dimension that combines two dimensions: source and medium. Source is the origin of the incoming traffic. Medium is the category of the source. Traffic Session
Referrer URL The URL of the page that referred a visitor to your website. Traffic Session
Keyword The keyword that a visitor used in a search engine or a keyword added as a campaign parameter. Traffic Session
Campaign name The name of an online campaign taken from utm_campaign. Traffic Session
Campaign content The content of an online campaign taken from utm_content. Traffic Session
Campaign ID The ID of an online campaign taken from utm_id. Traffic Session

Device & platform

Dimension name Description Category Scope
Operating system The name of the visitor’s operating system. Device & platform Session
Operating system version The version of the visitor’s operating system. Device & platform Session
Browser name The name of the visitor’s browser. Device & platform Session
Browser version The version of the visitor’s browser. Device & platform Session
Browser engine The name of the visitor’s browser engine. Device & platform Session
Browser language The language of the visitor’s browser. Device & platform Session
Device type The type of the visitor’s device. Device & platform Session
Device brand The brand of the visitor’s device. Device & platform Session
Device model The model of visitor’s device. Device & platform Session
Resolution The number of horizontal and vertical pixels on the visitor’s device. Device & platform Session
Resolution width The number of vertical pixels on the visitor’s device. Device & platform Session
Resolution height The number of horizontal pixels on the visitor’s device. Device & platform Session
PDF plugin An enabled or disabled PDF plugin in the visitor’s browser. Device & platform Session
Flash plugin An enabled or disabled flash plugin in the visitor’s browser. Device & platform Session
Java plugin An enabled or disabled Java plugin in the visitor’s browser. Device & platform Session
Director plugin An enabled or disabled Director plugin in the visitor’s browser. Device & platform Session
QuickTime plugin An enabled or disabled QuickTime plugin in the visitor’s browser. Device & platform Session
RealPlayer plugin An enabled or disabled RealPlayer plugin in the visitor’s browser. Device & platform Session
Windows Media Player plugin An enabled or disabled Windows Media Player plugin in the visitor’s browser. Device & platform Session
Gears plugin An enabled or disabled Gears plugin in the visitor’s browser. Device & platform Session
Silverlight Plugin An enabled or disabled Silverlight plugin in the visitor’s browser. Device & platform Session
Cookie support An enabled or disabled support for cookies in the visitor’s browser. Device & platform Session

Location

Dimension name Description Category Scope
City The city from which a visitor entered your website. Location Session
Subdivision The region, state, province, and the like from which a visitor entered your website. It’s the principal subdivision coded in ISO-3166. Location Session
Subdivision 2 The region, state, province, and the like from which a visitor entered your website. It’s the secondary subdivision coded in ISO-3166. Location Session
Country The country from which a visitor entered your website. Location Session
Latitude Geographic latitude at which a visitor entered your website. Location Session
Continent The continent from which a visitor entered your website. Location Session
Longitude Geographic longitude at which a visitor entered your website. Location Session
Provider The name of the visitor’s internet service provider. Location Session
Organization The name of the visitor’s organization, such as a business, educational, government unit. The organization is a company to which the internet service provider has sublet the IP address range. When an organization is not identified, this dimension contains the name of the internet service provider instead of the name of the business. Location Session
Designated market area A media region where people receive similar content on TV, radio, newspaper, and internet. Location Session

Website performance

Dimension name Description Category Scope
Time to interact The time from the user request (for example, click a link or submission of the URL in the browser) to the point when page content and main scripts are loaded and the user can interact with the page. It’s the time of the transaction between the client and the server. Website performance Event
Time of redirections The time of one or more redirects that occurred. Transactions that don’t have any HTTP redirections are not included in calculating the average value. Website performance Event
Domain lookup time The time taken to resolve the server’s IP address. Website performance Event
Server connection time The time taken to establish a connection with the web server. Website performance Event
Server response time The time taken to receive the first byte of response from the server to the browser’s request. Website performance Event
Time until DOM is ready The time taken to process the page document HTML and CSS. Website performance Event
Page rendering time The time taken to create the render tree, layout, and finally draw the website in the browser. Website performance Event

Custom event

Dimension name Description Category Scope
Custom event category The category of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Custom event action The action of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Custom event name The name of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Custom event value The value of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Dimension name Description Category Scope
Consent source Where visitors clicked to consent or not: a popup or bottom bar, reminder, privacy settings on a page. Consent Event
Consent form button A button on your consent form: agree all, reject all, save choices or close. Consent Event
Consent scope What consent was given by the visitor: full, any or none. Consent Event
Consent action When consent was given by the visitor: for the first time or changed later on. Consent Event
Consent to analytics A visitor consents or not to analytics. Consent Event
Consent to A/B testing and personalization A visitor consents or not to A/B testing and personalization. Consent Event
Consent to conversion tracking A visitor consents or not to conversion tracking. Consent Event
Consent to marketing automation A visitor consents or not to marketing automation. Consent Event
Consent to remarketing A visitor consents or not to remarketing. Consent Event
Consent to user feedback A visitor consents or not to user feedback. Consent Event
Custom consent A visitor consents or not to the custom consent type. Consent Event

Ecommerce

Dimension name Description Category Scope
Item count The number of items in an order or abandoned basket. Ecommerce Event
Order ID The ID of the ecommerce order. Ecommerce Event
Revenue The value of the order. Ecommerce Event
Revenue (discount) The discount value of the order. Ecommerce Event
Revenue (shipping) The shipment value for the order. Ecommerce Event
Revenue (subtotal) The subtotal value of the order. Ecommerce Event
Revenue (tax) The tax value of the order. Ecommerce Event
Shopping stage A shopping stage completed by the visitor during a session, such as no shopping activity, abandoned cart, and ordered. Ecommerce Session
Ecommerce conversions in session The number of ecommerce conversions during a session. Ecommerce Session

Google Search Console

Dimension name Description Category Scope
Search engine keyword Queries that generated impressions of your website’s URLs in Google organic search results. Google Search Console Session
Dimension name Description Category Scope
Account ID (Google Ads) The unique number that’s assigned to each Google Ads account. Google Ads Session
Account (Google Ads) The name of your Google Ads account. Google Ads Session
Campaign ID (Google Ads) The unique number that’s assigned to each campaign in Google Ads. Google Ads Session
Campaign name (Google Ads) The name of your campaign in Google Ads. Google Ads Session
Ad group ID (Google Ads) The unique number that’s assigned to each ad group in Google Ads. Google Ads Session
Ad group name (Google Ads) The name of your ad group in Google Ads. Google Ads Session
Ad group ad ID (Google Ads) The combination of a unique number that’s assigned to each group and each ad in Google Ads. Ad group ad ID = Ad group + Ad ID Google Ads Session
Ad network type (Google Ads) The network where your ad was displayed. The networks are: content, mixed, search, search partners, unknown, unspecified, YouTube search, and YouTube watch. Google Ads Session
Keyword match type (Google Ads) The keyword matching option that you’ve used for keywords in Google Ads. The match types are: broad, exact, and phrase. Google Ads Session

SharePoint

Dimension name Description Category Scope
Action (SharePoint) The name of an action performed by the user in SharePoint such as a like, comment, share. SharePoint Event
Object type (SharePoint) The type of an object the user interacted with such as a page, list, file. SharePoint Event
Content type (SharePoint) The type of page the user interacted with. For example, a news page. SharePoint Event
Office (SharePoint) The office of SharePoint user. SharePoint Session
Department (SharePoint) The department of SharePoint user. SharePoint Session
Job title (SharePoint) The job title of SharePoint user. SharePoint Session
Full name (SharePoint) The full name of SharePoint user. SharePoint Session
Author (SharePoint) The author of content created in SharePoint. SharePoint Event
Author’s office (SharePoint) The office of content author. SharePoint Event
Author’s department (SharePoint) The office of SharePoint user. SharePoint Event
Author’s job title (SharePoint) The job title of content author. SharePoint Event
Author’s full name (SharePoint) The full name of content author. SharePoint Event
File URL (SharePoint) The URL of a file the user interacted with. The URLs of attachments added to list items are not tracked. SharePoint Event
File type (SharePoint) The type of a file such as xls, docx, pdf. SharePoint Event
Shares in session (SharePoint) The number of shares during a session. The share is tracked when a user performs one of these actions: Promote: Send email, Promote: Copy page link, Document library: Item share, In the top bar: Send by email. SharePoint Session
Likes in session (SharePoint) The number of likes given to pages during a session. SharePoint Session
Comments in session (SharePoint) The number of comments and comment replies during a session. SharePoint Session
Promotions in session (SharePoint) The number of promotions during a session. The promotion is tracked when a user performs one of these actions: Promote: Add page to navigation, Promote: Post as news on this site, Promote: Save as template, Pin to top. SharePoint Session
Creations in session (SharePoint) The number of times a content was created during a session. For example, a page was published or a file was uploaded. SharePoint Session
Edits in session (SharePoint) The number of times a content was edited during a session. SharePoint Session
Deletions in session (SharePoint) The number of times a content like page or file was deleted. SharePoint Session
File openings in session (SharePoint) The number of times a file was opened during a session. SharePoint Session
Uploads in session (SharePoint) The number of times a file was uploaded during a session. SharePoint Session
Item views in session (SharePoint) The number of item views during a session. The item view is counted when a user views an item on the list by clicking on it or entering a direct URL. SharePoint Session
Item attachment views in session (SharePoint) The number of item attachment views during a session. The item attachment view is counted when a user opens an item attachment on the list by clicking on it. SharePoint Session
Item shares in session (SharePoint) The number of item shares during a session. SharePoint Session

Metrics

Session

Metric name Description Category
Events The number of events performed by visitors, such as a page view, download, outlinks, searches custom events, and goals. Session
Sessions The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over). Session
Entries The number of page views for a page that was the first during a session. Session
Exits The number of page views for a page that was the last during a session. Session
Bounces The number of sessions during which visitors viewed an entry page but didn’t continue to another page view, goal conversion, or ecommerce conversion. Session
Visitors The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day. Session
Users The number of visitors with the User ID. Session
Visitor IPs The number of unique IP addresses with the IPv4 protocol. Session
Entry rate The percentage of sessions that started on a selected page. It works only with these dimensions: page URL, page title, session entry URL. Entry rate = Entries / Sessions * 100% Session
Exit rate The percentage of sessions that finished on a selected page. Exit rate = Exits / Sessions * 100% Session
Bounce rate The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or ecommerce conversion. Bounce rate = Bounces / Sessions * 100% Session
Page bounce rate An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion. Page bounce rate = Bounces / Entries * 100% Session
Events per session The average number of events in a session. Session

Event

Metric name Description Category
Page views The number of times a page was visited. Event
Unique page views The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once. Event
Outlinks The number of clicks on links to external domains. Event
Unique outlinks The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once. Event
Downloads The number of clicks on links to downloadable files. Event
Unique downloads The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once. Event
Searches The number of searches on your website. Event
Unique searches The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. Event
Custom events The number of tracked custom events. Event
Unique custom events The number of tracked unique custom events. Each unique combination of an event category, action, and name is counted once per session. Event
Content impressions The number of times a content block was displayed to visitors. Event
Unique content impressions The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. Event
Unique content interactions The number of times visitors uniquely interacted with a content block, for example, clicked an element in a content block. Each unique combination of content name, piece, and target is counted once per session. Event
Goal conversions A number of goal completions. Event
Unique goal conversions The number of uniquely completed goals. Repeated goals are counted only once per session. Event
Content interaction rate The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions * 100% Event
Goal conversion rate The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% Event

Website performance

Metric name Description Category
Time to interact The time from the user request (for example, click a link or submission of the URL in the browser) to the point when page content and main scripts are loaded and the user can interact with the page. It’s the time of the transaction between the client and the server. Website performance
Time of redirections The time of one or more redirects that occurred. Transactions that don’t have any HTTP redirections are not included in calculating the average value. Website performance
Domain lookup time The time taken to resolve the server’s IP address. Website performance
Server connection time The time taken to establish a connection with the web server. Website performance
Server response time The time taken to receive the first byte of response from the server to the browser’s request. Website performance
Time until DOM is ready The time taken to process the page document HTML and CSS. Website performance
Page rendering time The time taken to create the render tree, layout, and finally draw the website in the browser. Website performance
Metric name Description Category
Consent form impressions Times a visitor is served a consent form. Consent
Consent form clicks Clicks on one of the buttons on the form: accept all, reject all, save choices, close. Consent
First consents Times a visitor gave their first consent. Consent
Changed consents Times a visitor changed their consent. Consent
Full consents Times a visitor accepted all consent types. Consent
Any consents Times a visitor accepted one or more consent types, but not all. Consent
No consents Times a visitor didn’t consent to anything. Consent
No decisions Times a visitor ignored the consent form without making any decision. Consent
Consents to analytics Times a visitor agreed to analytics. Consent
Consents to A/B testing and personalization Times a visitor agreed to A/B testing and personalization. Consent
Consents to conversion tracking Times a visitor agreed to conversion tracking. Consent
Consents to marketing automation Times a visitor agreed to marketing automation. Consent
Consents to remarketing Times a visitor agreed to remarketing. Consent
Consents to user feedback Times a visitor agreed to user feedback. Consent
Custom consents Times a visitor agreed to custom consent. Consent

Ecommerce

Metric name Description Category
Ecommerce conversion rate The percentage of sessions during which visitors made an ecommerce order. Ecommerce conversion rate = Sessions with an ecommerce order / Sessions * 100% Ecommerce
Ecommerce conversions The number of purchases. Ecommerce
Ecommerce abandoned carts The number of abandoned carts. Ecommerce

Google Search Console

Metric name Description Category
Impressions The number of times any URL from your site appeared in Google search results and was seen by a visitor. It doesn’t include paid Google Ads search impressions. Google Search Console
Clicks The number of clicks on your website URLs from Google Search results. It doesn’t include clicks on paid Google Ads search results. Google Search Console
CTR The click-through rate. CTR = Clicks / Impressions * 100 Google Search Console
Average position (search engine) The average ranking of your website’s URL for the one or more keywords. For example, if your site’s URL appeared at position 3 for one keyword and position 7 for another keyword, the average position would be 5 ((3+7)/2). Google Search Console
Metric name Description Category
Impressions (Google Ads) The number of times your ad was served on Google or Google Network. Google Ads
Clicks (Google Ads) The number of times people click on your ad. Google Ads
Cost (Google Ads) The amount you’ve paid for your ads in Google Ads. Google Ads
Average CPC (Google Ads) Average cost-per-click (CPC) is the amount you’ve paid for your ad divided by its total clicks. Average CPC = (Cost / Click) * 100% Google Ads
CTR (Google Ads) Click-through rate (CTR) measures how often people click your ad in Google Ads after it’s shown to them. CTR = (Clicks / Impressions) * 100% Google Ads
ROAS (Google Ads) Return on ad spend (ROAS) shows if your ad spend in Google Ads has returned in revenue from conversions. ROAS = (Goal revenue + Ecommerce revenue) / Cost (Google Ads)) * 100% Google Ads

SharePoint

Metric name Description Category
Likes (SharePoint) The number of likes that content has received. It doesn’t include comment likes. SharePoint
Shares (SharePoint) The number of shares such as: Copy link or Send message. SharePoint
Comments (SharePoint) The number of posted comments and comment replies. SharePoint
Promotions (SharePoint) The number of page promotions such as: Add page to navigation, Post as news, Save as template. SharePoint
Creations (SharePoint) The number of page promotions such as: Add page to navigation, Post as news, Save as template. SharePoint
Edits (SharePoint) The number of object edits. The edit is counted when a user edits a page, file and the like. SharePoint
Deletions (SharePoint) The number of object deletions. The deletion is counted when a user deletes a page, file and the like. SharePoint
File openings (SharePoint) The number of file openings. The file opening is counted when a user clicks a file in SharePoint to open it. It doesn’t include openings of attachments from list items. (See: Item attachment views) SharePoint
Uploads (SharePoint) The number of uploaded files. SharePoint
Item views (SharePoint) The number of item views. The item view is counted when a user sees an item on the list by clicking on it or entering a direct URL. SharePoint
Item attachment views (SharePoint) The number of item attachment views. The item attachment view is counted when a user views an item attachment on the list by clicking on it. SharePoint
Item shares (SharePoint) The number of shares of items on the list. SharePoint

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