Here’s a list of dimensions and metrics in Piwik PRO. Dimensions contain their description, category and scope. Metrics include their description, category and the approximation method used to calculate them.
Dimensions
Session
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Date | Day and time of the event in the site’s time zone. | Session | Event |
| Session exit URL | The URL of the last visited page during a session. | Session | Session |
| Session exit title | The page title of the last visited page during a session. | Session | Session |
| Session entry URL | The URL of the first visited page during a session. | Session | Session |
| Session entry title | The title of the first visited page during a session. | Session | Session |
| Session second URL | The URL of the second page visited by a visitor during a session. | Session | Session |
| Session second title | The title of the second page visited by a visitor during a session. | Session | Session |
| Session time | The duration of a session measured from the first to last event during a visit. | Session | Session |
| Bounced session | A bounced or non-bounced session. | Session | Session |
| Events in session | The number of events during a session. | Session | Session |
| Page views in session | The number of page views during a session. | Session | Session |
| Unique page views in session | The number of unique page views during a session. | Session | Session |
| Outlinks in session | The number of clicked outlinks during a session. | Session | Session |
| Unique outlinks in session | The number of uniquely clicked outlinks during a session. | Session | Session |
| Downloads in session | The number of download events during a session. | Session | Session |
| Unique downloads in session | The number of unique download events during a session. | Session | Session |
| Site searches in session | The number of searches on your website during a session. | Session | Session |
| Unique site searches in session | The number of unique searches on your website during a session. | Session | Session |
| Custom events in session | The number of custom events during a session. | Session | Session |
| Unique custom events in session | The number of unique custom events during a session. | Session | Session |
| Content impressions in session | The number of content impressions during a session. | Session | Session |
| Unique content impressions in session | The number of unique content impressions during a session. | Session | Session |
| Content interactions in session | The number of content interactions during a session. | Session | Session |
| Unique content interactions in session | The number of unique content interactions during a session. | Session | Session |
| Goal conversions in session | The number of completed goals during a session. | Session | Session |
| Session goals | A list of goals that the visitor completed during the session. It can only be used in filters. | Session | Session |
| Abandoned carts in session | The number of abandoned carts during a session. | Session | Session |
| User ID | An identifier for recognizing the visitor like an email address, a username or the like. You need to set it up additionally. | Session | Session |
| Visitor ID | An identifier assigned to each visitor that helps to recognize them. | Session | Session |
| Cookie ID | An identifier assigned to the visitor’s browser that helps to recognize it. | Session | Session |
| Local time (hour) | The time of the event in the visitor’s time zone. | Session | Session |
| Gclid | Google Click ID that shows a parameter passed in the URL with ad clicks in Google Ads. | Session | Session |
Event
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Page title | The title of the page on which the event took place. | Event | Event |
| Page URL | The URL of the page on which an event took place. | Event | Event |
| Previous page view URL | The URL of the page that was viewed previously. | Event | Event |
| Previous page view title | The title of the page that was viewed previously. | Event | Event |
| Event type | The type of event such as a page view, download, outlink, performed by a visitor. | Event | Event |
| Time on page | The amount of time the visitor spent on the page. | Event | Event |
| Page generation time | The page loading time on the visitor’s device. | Event | Event |
| Next page view URL | The URL of the page that was viewed next. | Event | Event |
| Next page view title | The title of the page that was viewed next. | Event | Event |
| Outlink URL | The URL of the external domain that was clicked by the visitor. It works only with these metrics: outlinks, unique outlinks. | Event | Event |
| Download URL | The URL of the downloadable file clicked by the visitor. It works only with these metrics: downloads, unique downloads. | Event | Event |
| Search keyword | The keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. | Event | Event |
| Search category | The category of the keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. | Event | Event |
| Search results count | The count of searches on your website. It works only with these metrics: searches, unique searches. | Event | Event |
| Content name | The name of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | Event | Event |
| Content piece | The piece of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | Event | Event |
| Content target | The target of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | Event | Event |
| Content interaction | The type of interaction with the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | Event | Event |
| Goal name | The name of the goal. It works only with these metrics: goal conversions, goal conversion rate. | Event | Event |
| Goal revenue | The revenue counted for the goal. It works only with these metrics: goal conversions, goal conversion rate. | Event | Event |
| Lost revenue | The revenue lost due to abandoned carts. It works only with these metrics: abandoned carts. | Event | Event |
User
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Returning visitor |
New or returning visitor or customer. Possible values:
For more about vsitors, see this article. |
User | Session |
| Session number | The number of the session counted for a visitor. Each time a visitor starts a session, a session counter increments for that visitor. | User | Session |
| Days since last session | The number of days since the visitor had their last session. | User | Session |
| Days since first session | The number of days since the visitor had their first session. | User | Session |
| Days since order | The number of days since the visitor made their last order. | User | Session |
Traffic
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Channel |
The channel of the incoming traffic. The channels are: campaign, direct entry, search engine, social, and website. Channel definition:
Note: The channel is detected in the following order: campaign, direct entry, search engine, social, and website. If none of these is detected, the channel is set to |
Traffic | Session |
| Source | The origin of the incoming traffic. The default sources are: direct, search engine name (google, bing, yahoo, and the like), social media name (twitter, youtube, instagram, and the like), and referrer domain name (example.com). Other source types can be defined in campaign parameters (pk_source, utm_source or a custom one). |
Traffic | Session |
| Medium | The category of the source. The default mediums are: direct, organic (unpaid search results in a search engine), referral. Other medium types can be defined in campaign parameters (pk_medium, utm_medium or a custom one). |
Traffic | Session |
| Source / medium | A dimension that combines two dimensions: source and medium. Source is the origin of the incoming traffic. Medium is the category of the source. | Traffic | Session |
| Referrer URL | The URL of the page that referred a visitor to your website. | Traffic | Session |
| Keyword | The keyword that a visitor used in a search engine or a keyword added as a campaign parameter (pk_keyword, utm_keyword or a custom one). |
Traffic | Session |
| Campaign name | The name of an online campaign taken from pk_campaign, utm_campaign or a custom one. |
Traffic | Session |
| Campaign content | The content of an online campaign taken from pk_content, utm_content or a custom parameter. |
Traffic | Session |
| Campaign ID | The ID of an online campaign taken from pk_id, utm_id, gclid or a custom one. |
Traffic | Session |
Device & platform
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Operating system | The name of the visitor’s operating system. | Device & platform | Session |
| Operating system version | The version of the visitor’s operating system. | Device & platform | Session |
| Browser name | The name of the visitor’s browser. | Device & platform | Session |
| Browser version | The version of the visitor’s browser. | Device & platform | Session |
| Browser engine | The name of the visitor’s browser engine. | Device & platform | Session |
| Browser language | The language of the visitor’s browser. | Device & platform | Session |
| Device type | The type of the visitor’s device. | Device & platform | Session |
| Device brand | The brand of the visitor’s device. | Device & platform | Session |
| Device model | The model of visitor’s device. | Device & platform | Session |
| Resolution | The number of horizontal and vertical pixels on the visitor’s device. | Device & platform | Session |
| Resolution width | The number of vertical pixels on the visitor’s device. | Device & platform | Session |
| Resolution height | The number of horizontal pixels on the visitor’s device. | Device & platform | Session |
| PDF plugin | An enabled or disabled PDF plugin in the visitor’s browser. | Device & platform | Session |
| Flash plugin | An enabled or disabled flash plugin in the visitor’s browser. | Device & platform | Session |
| Java plugin | An enabled or disabled Java plugin in the visitor’s browser. | Device & platform | Session |
| Director plugin | An enabled or disabled Director plugin in the visitor’s browser. | Device & platform | Session |
| QuickTime plugin | An enabled or disabled QuickTime plugin in the visitor’s browser. | Device & platform | Session |
| RealPlayer plugin | An enabled or disabled RealPlayer plugin in the visitor’s browser. | Device & platform | Session |
| Windows Media Player plugin | An enabled or disabled Windows Media Player plugin in the visitor’s browser. | Device & platform | Session |
| Gears plugin | An enabled or disabled Gears plugin in the visitor’s browser. | Device & platform | Session |
| Silverlight Plugin | An enabled or disabled Silverlight plugin in the visitor’s browser. | Device & platform | Session |
| Cookie support | An enabled or disabled support for cookies in the visitor’s browser. | Device & platform | Session |
Location
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| City | The city from which a visitor entered your website. | Location | Session |
| Subdivision | The region, state, province, and the like from which a visitor entered your website. It’s the principal subdivision coded in ISO-3166. | Location | Session |
| Subdivision 2 | The region, state, province, and the like from which a visitor entered your website. It’s the secondary subdivision coded in ISO-3166. | Location | Session |
| Country | The country from which a visitor entered your website. | Location | Session |
| Latitude | Geographic latitude at which a visitor entered your website. | Location | Session |
| Continent | The continent from which a visitor entered your website. | Location | Session |
| Longitude | Geographic longitude at which a visitor entered your website. | Location | Session |
| Provider | The name of the visitor’s internet service provider. | Location | Session |
| Organization | The name of the visitor’s organization, such as a business, educational, government unit. The organization is a company to which the internet service provider has sublet the IP address range. When an organization is not identified, this dimension contains the name of the internet service provider instead of the name of the business. | Location | Session |
| Designated market area | A media region where people receive similar content on TV, radio, newspaper, and internet. | Location | Session |
Website performance
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Time to interact | The time from the user request (for example, click a link or submission of the URL in the browser) to the point when page content and main scripts are loaded and the user can interact with the page. It’s the time of the transaction between the client and the server. | Website performance | Event |
| Time of redirections | The time of one or more redirects that occurred. Transactions that don’t have any HTTP redirections are not included in calculating the average value. | Website performance | Event |
| Domain lookup time | The time taken to resolve the server’s IP address. | Website performance | Event |
| Server connection time | The time taken to establish a connection with the web server. | Website performance | Event |
| Server response time | The time taken to receive the first byte of response from the server to the browser’s request. | Website performance | Event |
| Time until DOM is ready | The time taken to process the page document HTML and CSS. | Website performance | Event |
| Page rendering time | The time taken to create the render tree, layout, and finally draw the website in the browser. | Website performance | Event |
Custom event
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Custom event category | The category of the custom event. It works only with these metrics: custom events, unique custom events. | Custom event | Event |
| Custom event action | The action of the custom event. It works only with these metrics: custom events, unique custom events. | Custom event | Event |
| Custom event name | The name of the custom event. It works only with these metrics: custom events, unique custom events. | Custom event | Event |
| Custom event value | The value of the custom event. It works only with these metrics: custom events, unique custom events. | Custom event | Event |
Consent
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Consent source | Where visitors clicked to consent or not: a popup or bottom bar, reminder, privacy settings on a page. | Consent | Event |
| Consent form button | A button on your consent form: agree all, reject all, save choices or close. | Consent | Event |
| Consent scope | What consent was given by the visitor: full, any or none. | Consent | Event |
| Consent action | When consent was given by the visitor: for the first time or changed later on. | Consent | Event |
| Consent to analytics | A visitor consents or not to analytics. | Consent | Event |
| Consent to A/B testing and personalization | A visitor consents or not to A/B testing and personalization. | Consent | Event |
| Consent to conversion tracking | A visitor consents or not to conversion tracking. | Consent | Event |
| Consent to marketing automation | A visitor consents or not to marketing automation. | Consent | Event |
| Consent to remarketing | A visitor consents or not to remarketing. | Consent | Event |
| Consent to user feedback | A visitor consents or not to user feedback. | Consent | Event |
| Custom consent | A visitor consents or not to the custom consent type. | Consent | Event |
Ecommerce
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Abandoned cart value | The potential revenue (excluding discounts, shipping and tax) that your online store is losing due to abandoned carts. An abandoned cart happens when a shopper places products in a cart but doesn't complete the purchase. | Ecommerce | Event |
| Abandoned carts in session | The number of abandoned carts during a session. | Ecommerce | Session |
| Adds to cart in session | The number of adds to the cart during a session. | Ecommerce | Product |
| Discount | The total value of discounts included in the order. | Ecommerce | Event |
| Order ID | The unique identifier (ID) of the order. | Ecommerce | Event |
| Orders in session | The number of orders placed during a session. | Ecommerce | Session |
| Product brand | The brand of the product in your online store. | Ecommerce | Product |
| Product category | A category that includes all product category levels in your online store. Example: Clothes/Men/T-shirts. | Ecommerce | Product |
| Product category (Level 1) | The first-level category of the product in your online store. | Ecommerce | Product |
| Product category (Level 2) | The second-level category of the product in your online store. | Ecommerce | Product |
| Product category (Level 3) | The third-level category of the product in your online store. | Ecommerce | Product |
| Product category (Level 4) | The fourth-level category of the product in your online store. | Ecommerce | Product |
| Product category (Level 5) | The fifth-level category of the product in your online store. | Ecommerce | Product |
| Product detail views in session | The number of product detail views during a session. | Ecommerce | Product |
| Product name | The name of the product in your online store. | Ecommerce | Product |
| Product price | The price of the product. | Ecommerce | Product |
| Product quantity | The total number of products. When a customer orders two iPhone 14s, the product quantity will be 2, and the unique product count will be 1. | Ecommerce | Product |
| Product revenue | The value calculated as Product price * Product quantity. | Ecommerce | Product |
| Product SKU | The stock-keeping unit of the product in your online store. | Ecommerce | Product |
| Product variant | The variant of the product in your online store. Example: color and size. | Ecommerce | Product |
| Removes from cart in session | The number of removes from the cart during a session. | Ecommerce | Product |
| Revenue | The total order value, including subtotal, tax, shipping and discounts. | Ecommerce | Event |
| Shipping | The total shipping cost of the order. | Ecommerce | Event |
| Shopping stage | "A stage that a shopper completed during a session. The stages are: No shopping activity, Viewed product details, Ordered, Abandoned cart, Ordered and abandoned cart." | Ecommerce | Session |
| Subtotal | The total order value. Doesn't include shipping and discounts. | Ecommerce | Event |
| Tax | The total tax included in the order. | Ecommerce | Event |
| Unique product count | The number of unique products. When a customer orders two iPhone 14s, the product quantity will be 2, and the unique product count will be 1. | Ecommerce | Event |
Google Search Console
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Search engine keyword | Queries that generated impressions of your website’s URLs in Google organic search results. | Google Search Console | Session |
Google Ads
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Account ID (Google Ads) | The unique number that’s assigned to each Google Ads account. | Google Ads | Session |
| Account (Google Ads) | The name of your Google Ads account. | Google Ads | Session |
| Campaign ID (Google Ads) | The unique number that’s assigned to each campaign in Google Ads. | Google Ads | Session |
| Campaign name (Google Ads) | The name of your campaign in Google Ads. | Google Ads | Session |
| Ad group ID (Google Ads) | The unique number that’s assigned to each ad group in Google Ads. | Google Ads | Session |
| Ad group name (Google Ads) | The name of your ad group in Google Ads. | Google Ads | Session |
| Ad group ad ID (Google Ads) | The combination of a unique number that’s assigned to each group and each ad in Google Ads. Ad group ad ID = Ad group + Ad ID |
Google Ads | Session |
| Ad network type (Google Ads) | The network where your ad was displayed. The networks are: content, mixed, search, search partners, unknown, unspecified, YouTube search, and YouTube watch. | Google Ads | Session |
| Keyword match type (Google Ads) | The keyword matching option that you’ve used for keywords in Google Ads. The match types are: broad, exact, and phrase. | Google Ads | Session |
SharePoint
| Dimension name | Description | Category | Scope |
|---|---|---|---|
| Action (SharePoint) | The name of an action performed by the user in SharePoint such as a like, comment, share. | SharePoint | Event |
| Object type (SharePoint) | The type of an object the user interacted with such as a page, list, file. | SharePoint | Event |
| Content type (SharePoint) | The type of page the user interacted with. For example, a news page. | SharePoint | Event |
| Office (SharePoint) | The office of SharePoint user. | SharePoint | Session |
| Department (SharePoint) | The department of SharePoint user. | SharePoint | Session |
| Job title (SharePoint) | The job title of SharePoint user. | SharePoint | Session |
| Full name (SharePoint) | The full name of SharePoint user. | SharePoint | Session |
| Author (SharePoint) | The author of content created in SharePoint. | SharePoint | Event |
| Author’s office (SharePoint) | The office of content author. | SharePoint | Event |
| Author’s department (SharePoint) | The office of SharePoint user. | SharePoint | Event |
| Author’s job title (SharePoint) | The job title of content author. | SharePoint | Event |
| Author’s full name (SharePoint) | The full name of content author. | SharePoint | Event |
| File URL (SharePoint) | The URL of a file the user interacted with. The URLs of attachments added to list items are not tracked. | SharePoint | Event |
| File type (SharePoint) | The type of a file such as xls, docx, pdf. | SharePoint | Event |
| Shares in session (SharePoint) | The number of shares during a session. The share is tracked when a user performs one of these actions: Promote: Send email, Promote: Copy page link, Document library: Item share, In the top bar: Send by email. | SharePoint | Session |
| Likes in session (SharePoint) | The number of likes given to pages during a session. | SharePoint | Session |
| Comments in session (SharePoint) | The number of comments and comment replies during a session. | SharePoint | Session |
| Promotions in session (SharePoint) | The number of promotions during a session. The promotion is tracked when a user performs one of these actions: Promote: Add page to navigation, Promote: Post as news on this site, Promote: Save as template, Pin to top. | SharePoint | Session |
| Creations in session (SharePoint) | The number of times a content was created during a session. For example, a page was published or a file was uploaded. | SharePoint | Session |
| Edits in session (SharePoint) | The number of times a content was edited during a session. | SharePoint | Session |
| Deletions in session (SharePoint) | The number of times a content like page or file was deleted. | SharePoint | Session |
| File openings in session (SharePoint) | The number of times a file was opened during a session. | SharePoint | Session |
| Uploads in session (SharePoint) | The number of times a file was uploaded during a session. | SharePoint | Session |
| Item views in session (SharePoint) | The number of item views during a session. The item view is counted when a user views an item on the list by clicking on it or entering a direct URL. | SharePoint | Session |
| Item attachment views in session (SharePoint) | The number of item attachment views during a session. The item attachment view is counted when a user opens an item attachment on the list by clicking on it. | SharePoint | Session |
| Item shares in session (SharePoint) | The number of item shares during a session. | SharePoint | Session |
Metrics
Session
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Events | The number of events performed by visitors, such as a page view, download, outlinks, searches custom events, and goals. | Session | No approximation |
| Sessions | The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over). | Session | Approximation / No approximation (1)(2) |
| Entries | The number of page views for a page that was the first during a session. | Session | No approximation |
| Exits | The number of page views for a page that was the last during a session. | Session | No approximation |
| Bounces | The number of sessions during which visitors viewed an entry page but didn’t continue to another page view, goal conversion, or ecommerce conversion. | Session | Approximation / No approximation (1)(2) |
| Visitors | The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day. | Session | Approximation (2) |
| Users | The number of visitors with the User ID. | Session | Approximation (2) |
| Visitor IPs | The number of unique IP addresses with the IPv4 protocol. | Session | Approximation (2) |
| Entry rate | The percentage of sessions that started on a selected page. It works only with these dimensions: page URL, page title, session entry URL. Entry rate = Entries / Sessions * 100%
|
Session | Approximation / No approximation (1)(2) |
| Exit rate | The percentage of sessions that finished on a selected page. Exit rate = Exits / Sessions * 100% |
Session | Approximation / No approximation (1)(2) |
| Bounce rate | The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or ecommerce conversion. Bounce rate = Bounces / Sessions * 100% |
Session | Approximation / No approximation (1)(2) |
| Page bounce rate | An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion. Page bounce rate = Bounces / Entries * 100% |
Session | Approximation / No approximation (1)(2) |
| Events per session | The average number of events in a session. | Session | Approximation / No approximation (1)(2) |
| % of returning visitors | The percentage of returning visitors. | Session | Approximation (1) |
- To improve performance, some metrics are calculated using an approximation algorithm. The calculations do not go off by more than 2%.
- If the report is calculated in the event scope, we use an approximation algorithm. If it is calculated in the session scope, we use all the data.
Event
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Page views | The number of times a page was visited. | Event | No approximation |
| Unique page views | The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once. | Event | Approximation / No approximation (1)(2) |
| Outlinks | The number of clicks on links to external domains. | Event | No approximation |
| Unique outlinks | The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once. | Event | Approximation / No approximation (1)(2) |
| Downloads | The number of clicks on links to downloadable files. | Event | No approximation |
| Unique downloads | The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once. | Event | Approximation / No approximation (1)(2) |
| Searches | The number of searches on your website. | Event | No approximation |
| Unique searches | The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Custom events | The number of tracked custom events. | Event | No approximation |
| Unique custom events | The number of tracked unique custom events. Each unique combination of an event category, action, and name is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Content impressions | The number of times a content block was displayed to visitors. | Event | No approximation |
| Unique content impressions | The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Unique content interactions | The number of times visitors uniquely interacted with a content block, for example, clicked an element in a content block. Each unique combination of content name, piece, and target is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Goal conversions | A number of goal completions. | Event | No approximation |
| Unique goal conversions | The number of uniquely completed goals. Repeated goals are counted only once per session. | Event | Approximation / No approximation (1)(2) |
| Content interaction rate | The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions * 100% |
Event | No approximation |
| Goal conversion rate | The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% |
Event | Approximation / No approximation (1)(2) |
- To improve performance, some metrics are calculated using an approximation algorithm. The calculations do not go off by more than 2%.
- If the report is calculated in the event scope, we use an approximation algorithm. If it is calculated in the session scope, we use all the data.
Website performance
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Page views | The number of times a page was visited. | Event | No approximation |
| Unique page views | The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once. | Event | Approximation / No approximation (1)(2) |
| Outlinks | The number of clicks on links to external domains. | Event | No approximation |
| Unique outlinks | The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once. | Event | Approximation / No approximation (1)(2) |
| Downloads | The number of clicks on links to downloadable files. | Event | No approximation |
| Unique downloads | The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once. | Event | Approximation / No approximation (1)(2) |
| Searches | The number of searches on your website. | Event | No approximation |
| Unique searches | The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Custom events | The number of tracked custom events. | Event | No approximation |
| Unique custom events | The number of tracked unique custom events. Each unique combination of an event category, action, and name is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Content impressions | The number of times a content block was displayed to visitors. | Event | No approximation |
| Unique content impressions | The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Unique content interactions | The number of times visitors uniquely interacted with a content block, for example, clicked an element in a content block. Each unique combination of content name, piece, and target is counted once per session. | Event | Approximation / No approximation (1)(2) |
| Goal conversions | A number of goal completions. | Event | No approximation |
| Unique goal conversions | The number of uniquely completed goals. Repeated goals are counted only once per session. | Event | Approximation / No approximation (1)(2) |
| Content interaction rate | The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions * 100% |
Event | No approximation |
| Goal conversion rate | The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% |
Event | Approximation / No approximation (1)(2) |
- To improve performance, some metrics are calculated using an approximation algorithm. The calculations do not go off by more than 2%.
- If the report is calculated in the event scope, we use an approximation algorithm. If it is calculated in the session scope, we use all the data.
Consent
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Consent form impressions | Times a visitor is served a consent form. | Consent | No approximation |
| Consent form clicks | Clicks on one of the buttons on the form: accept all, reject all, save choices, close. | Consent | No approximation |
| First consents | Times a visitor gave their first consent. | Consent | No approximation |
| Changed consents | Times a visitor changed their consent. | Consent | No approximation |
| Full consents | Times a visitor accepted all consent types. | Consent | No approximation |
| Any consents | Times a visitor accepted one or more consent types, but not all. | Consent | No approximation |
| No consents | Times a visitor didn’t consent to anything. | Consent | No approximation |
| No decisions | Times a visitor ignored the consent form without making any decision. | Consent | No approximation |
| Consents to analytics | Times a visitor agreed to analytics. | Consent | No approximation |
| Consents to A/B testing and personalization | Times a visitor agreed to A/B testing and personalization. | Consent | No approximation |
| Consents to conversion tracking | Times a visitor agreed to conversion tracking. | Consent | No approximation |
| Consents to marketing automation | Times a visitor agreed to marketing automation. | Consent | No approximation |
| Consents to remarketing | Times a visitor agreed to remarketing. | Consent | No approximation |
| Consents to user feedback | Times a visitor agreed to user feedback. | Consent | No approximation |
| Custom consents | Times a visitor agreed to custom consent. | Consent | No approximation |
Ecommerce
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Abandoned carts | The total number of abandoned carts. An abandoned cart happens when a shopper places products in a cart but doesn't complete a purchase. | Ecommerce | Approximation / No approximation (1)(3) |
| Adds to cart | The number of times shoppers added products to their carts. | Ecommerce | Approximation / No approximation (1)(3) |
| Cart abandonment rate | The percentage of sessions during which shoppers abandoned their carts. Cart abandonment rate = Sessions with abandoned cart / Sessions * 100%. | Ecommerce | Approximation / No approximation (1)(2)(3) |
| Cart-to-detail rate | The percentage counted as: Product adds to cart / Product detail views * 100%. This metric helps you gauge how product details affect cart additions. | Ecommerce | Approximation / No approximation (1)(3) |
| Order rate | The percentage of sessions during which shoppers completed their orders. Order conversion rate = Sessions with order / Sessions * 100%. | Ecommerce | Approximation / No approximation (1)(2)(3) |
| Order-to-detail rate | The percentage counted as: Orders / Product detail views * 100%. This metric helps you gauge how product details affect product sales. | Ecommerce | Approximation / No approximation (1)(2)(3) |
| Orders | The total number of orders placed in your online store. An order is placed when a shopper completes the checkout process and pays for the product. | Ecommerce | Approximation / No approximation (1)(2)(3) |
| Product detail views | The number of times shoppers viewed the product detail page. | Ecommerce | Approximation / No approximation (1)(3) |
| Removes from cart | The number of times shoppers removed products from their carts. | Ecommerce | Approximation / No approximation (1)(3) |
| Total quantity | The total number of products in the cart. | Ecommerce | No approximation |
- To improve performance, some metrics are calculated using an approximation algorithm. The calculations do not go off by more than 2%.
- If the report is calculated in the event scope, we use an approximation algorithm. If it is calculated in the session scope, we use all the data.
- If the report is calculated in the product scope, we use an approximation algorithm.
Google Search Console
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Impressions | The number of times any URL from your site appeared in Google search results and was seen by a visitor. It doesn’t include paid Google Ads search impressions. | Google Search Console | No approximation |
| Clicks | The number of clicks on your website URLs from Google Search results. It doesn’t include clicks on paid Google Ads search results. | Google Search Console | No approximation |
| CTR | The click-through rate. CTR = Clicks / Impressions * 100 |
Google Search Console | No approximation |
| Average position (search engine) | The average ranking of your website’s URL for the one or more keywords. For example, if your site’s URL appeared at position 3 for one keyword and position 7 for another keyword, the average position would be 5 ((3+7)/2). | Google Search Console | No approximation |
Google Ads
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Impressions (Google Ads) | The number of times your ad was served on Google or Google Network. | Google Ads | No approximation |
| Clicks (Google Ads) | The number of times people click on your ad. | Google Ads | No approximation |
| Cost (Google Ads) | The amount you’ve paid for your ads in Google Ads. | Google Ads | No approximation |
| Average CPC (Google Ads) | Average cost-per-click (CPC) is the amount you’ve paid for your ad divided by its total clicks. Average CPC = (Cost / Click) * 100% |
Google Ads | No approximation |
| CTR (Google Ads) | Click-through rate (CTR) measures how often people click your ad in Google Ads after it’s shown to them. CTR = (Clicks / Impressions) * 100% |
Google Ads | No approximation |
| ROAS (Google Ads) | Return on ad spend (ROAS) shows if your ad spend in Google Ads has returned in revenue from conversions. ROAS = (Goal revenue + Ecommerce revenue) / Cost (Google Ads)) * 100% |
Google Ads | No approximation |
SharePoint
| Metric name | Description | Category | Calculated approximately |
|---|---|---|---|
| Likes (SharePoint) | The number of likes that content has received. It doesn’t include comment likes. | SharePoint | No approximation |
| Shares (SharePoint) | The number of shares such as: Copy link or Send message. | SharePoint | No approximation |
| Comments (SharePoint) | The number of posted comments and comment replies. | SharePoint | No approximation |
| Promotions (SharePoint) | The number of page promotions such as: Add page to navigation, Post as news, Save as template. | SharePoint | No approximation |
| Creations (SharePoint) | The number of page promotions such as: Add page to navigation, Post as news, Save as template. | SharePoint | No approximation |
| Edits (SharePoint) | The number of object edits. The edit is counted when a user edits a page, file and the like. | SharePoint | No approximation |
| Deletions (SharePoint) | The number of object deletions. The deletion is counted when a user deletes a page, file and the like. | SharePoint | No approximation |
| File openings (SharePoint) | The number of file openings. The file opening is counted when a user clicks a file in SharePoint to open it. It doesn’t include openings of attachments from list items. (See: Item attachment views) | SharePoint | No approximation |
| Uploads (SharePoint) | The number of uploaded files. | SharePoint | No approximation |
| Item views (SharePoint) | The number of item views. The item view is counted when a user sees an item on the list by clicking on it or entering a direct URL. | SharePoint | No approximation |
| Item attachment views (SharePoint) | The number of item attachment views. The item attachment view is counted when a user views an item attachment on the list by clicking on it. | SharePoint | No approximation |
| Item shares (SharePoint) | The number of shares of items on the list. | SharePoint | No approximation |
Tip: Learn more about why you can’t combine some dimensions and metrics.