List of dimensions and metrics

Analytics

Here’s a list of dimensions and metrics in Piwik PRO. Dimensions contain their description, category and scope. Metrics include their description, category and the approximation method used to calculate them.

Dimensions

Session

Dimension name Description Category Scope
Date Day and time of the event in the site’s time zone. Session Event
Session exit URL The URL of the last page visited during a session. Session Session
Session exit title The page title of the last page visited during a session. Session Session
Session entry URL The URL of the first page visited during a session. Session Session
Session entry title The title of the first page visited during a session. Session Session
Session second URL The URL of the second page visited during a session. Session Session
Session second title The title of the second page visited during a session. Session Session
Session time The duration of a session measured from the first to the last event of a session. Session Session
Bounced session A bounced or non-bounced session. Session Session
Events in session The number of events performed during a session. Session Session
Page views in session The number of page views that occurred during a session. Session Session
Unique page views in session The number of unique page views that occurred during a session. Session Session
Outlinks in session The number of outlinks clicked during a session. Session Session
Unique outlinks in session The number of unique clicks on links to external domains during a session. Session Session
Downloads in session The number of download events performed during a session. Session Session
Unique downloads in session The number of unique download events performed during a session. Session Session
Site searches in session The number of searches performed on your website during a session. Session Session
Unique site searches in session The number of unique searches performed on your website during a session. Session Session
Custom events in session The number of custom events performed during a session. Session Session
Unique custom events in session The number of unique custom events performed during a session. Session Session
Content impressions in session The number of content impressions delivered during a session. Session Session
Unique content impressions in session The number of unique content impressions delivered during a session. Session Session
Content interactions in session The number of content interactions that occurred during a session. Session Session
Unique content interactions in session The number of unique content interactions that occurred during a session. Session Session
Goal conversions in session The number of goals completed during a session. Session Session
Session goals A list of goals that the visitor completed during the session. It can only be used in filters. Session Session
Abandoned carts in session The number of carts abandoned during a session. Session Session
User ID An identifier that helps us recognize the visitor, like an ID from your CMS, CRM or sales system. Session Session
Visitor ID An identifier assigned to each visitor that helps us recognize them. Session Session
Cookie ID An identifier assigned to the visitor’s browser that helps to recognize it. Session Session
Local time (hour) The time of the event in the visitor’s time zone. Session Session
Gclid Google Click ID that shows a parameter passed in the URL with ad clicks in Google Ads. Session Session

Event

Dimension name Description Category Scope
Page title The title of the page on which the event took place. Event Event
Page URL The URL of the page on which an event took place. Event Event
Previous page view URL The URL of the previous page viewed. Event Event
Previous page view title The title of the previous page viewed. Event Event
Event type The type of event (such as a page view, download, outlink, custom event and the like) performed by a visitor. Event Event
Time on page The amount of time the visitor spent on the page. Event Event
Page generation time The page loading time on the visitor’s device. Event Event
Next page view URL The URL of the page that was viewed next. Event Event
Next page view title The title of the page that was viewed next. Event Event
Outlink URL The URL of the external domain that the visitor clicked on. It only works with the following metrics: outlinks and unique outlinks. Event Event
Download URL The URL of the downloadable file that the visitor clicked on. It only works with the following metrics: downloads and unique downloads. Event Event
Search keyword The keyword used in the search engine on your website. It only works with the following metrics: searches and unique searches. Event Event
Search category The category of the keyword used in the search engine on your website. It only works with the following metrics: searches and unique searches. Event Event
Search results count The count of searches on your website. It only works with the following metrics: searches and unique searches. Event Event
Content name The name of the tracked content block. It only works with the following metrics: content impressions, unique content impressions, content interactions, unique content interactions and content interaction rate. Event Event
Content piece The piece of the tracked content block. It only works with the following metrics: content impressions, unique content impressions, content interactions, unique content interactions and content interaction rate. Event Event
Content target The target of the tracked content block. It only works with the following metrics: content impressions, unique content impressions, content interactions, unique content interactions and content interaction rate. Event Event
Content interaction The type of interaction with the tracked content block. It only works with the following metrics: content impressions, unique content impressions, content interactions, unique content interactions and content interaction rate. Event Event
Goal name The name of the goal. It only works with the following metrics: goal conversions and goal conversion rate. Event Event
Goal revenue The amount of revenue generated by a goal. It only works with the following metrics: goal conversions and goal conversion rate. Event Event
Lost revenue The revenue lost due to abandoned carts. It only works with the following metric: abandoned carts. Event Event

User

Dimension name Description Category Scope
Returning visitor

New or returning visitor or customer. Possible values:

  • New: If someone visits your site for the first time, they are considered a new visitor. Anonymous visitors are always considered new. If a previous visitor deletes the cookies from their browser, they are also considered a new visitor.
  • Returning: If a visitor has been to your site and the _pk.id cookie has been set in their browser, they are recognized as a returning visitor. This cookie stores information about their cookie ID.
  • Returning customer: If you track ecommerce on your site and a visitor has made a purchase on a previous visit, they will be recognized as a returning customer based on the _pk.id cookie. This cookie stores information about the time of their last order.

For more about visitors, see this article.

User Session
Session number The number of sessions that the visitor has started up to and including the current session. Each time a visitor starts a session, the session counter advances for that visitor. User Session
Days since last session The number of days since the visitor’s last session. User Session
Days since first session The number of days since the visitor’s first session. User Session
Days since last order The number of days since the visitor’s last order. User Session

Traffic

Dimension name Description Category Scope
Channel

The channel of the incoming traffic. The channels are: campaign, direct entry, search engine, social and website.

Channel definition:

  • Campaign: source = value from the campaign source (pk_source, utm_source or a custom parameter), medium = value from the medium source (pk_medium, utm_medium or a custom parameter). Detected if the URL contains campaign parameters (utm_*, pk_* or a custom one) or the Google Click ID parameter (gclid).
  • Direct entry: source = direct, medium = direct
  • Search engine: source = detected search engine name, medium = organic
  • Social: source = detected social network name, medium = referral (Available from 16.11.0)
  • Website: source = domain name, medium = referral

Note: The channel is detected in the following order: campaign, direct entry, search engine, social and website. If none of these is detected, the channel is set to Direct entry.

Traffic Session
Source The origin of the incoming traffic. The default sources are: direct, search engine name (google, bing, yahoo and the like), social media name (twitter, youtube, instagram and the like) and referrer domain name (example.com). Other source types can be defined in campaign parameters (pk_source, utm_source or a custom one). Traffic Session
Medium The category of the source. The default mediums are: direct, organic (unpaid search results in a search engine) and referral. Other medium types can be defined in campaign parameters (pk_medium, utm_medium or a custom one). Traffic Session
Source / medium A dimension that combines two dimensions: source and medium. Source is the origin of the incoming traffic. Medium is the category of the source. Traffic Session
Referrer URL The URL of the page that referred a visitor to your website. Traffic Session
Keyword The keyword that a visitor used in a search engine or a keyword added as a campaign parameter (pk_keyword, utm_keyword or a custom one). Traffic Session
Campaign name The name of an online campaign taken from pk_campaign, utm_campaign or a custom one. Traffic Session
Campaign content The content of an online campaign taken from pk_content, utm_content or a custom parameter. Traffic Session
Campaign ID The ID of an online campaign taken from pk_id, utm_id, gclid or a custom one. Traffic Session

Device & platform

Dimension name Description Category Scope
Operating system The name of the visitor’s operating system. Device & platform Session
Operating system version The version of the visitor’s operating system. Device & platform Session
Browser name The name of the visitor’s browser. Device & platform Session
Browser version The version of the visitor’s browser. Device & platform Session
Browser engine The name of the visitor’s browser engine. Device & platform Session
Browser language The language of the visitor’s browser. Device & platform Session
Device type The type of the visitor’s device. Device & platform Session
Device brand The brand of the visitor’s device. Device & platform Session
Device model The model of the visitor’s device. Device & platform Session
Resolution The number of horizontal and vertical pixels on the visitor’s device. Device & platform Session
Resolution width The number of vertical pixels on the visitor’s device. Device & platform Session
Resolution height The number of horizontal pixels on the visitor’s device. Device & platform Session
PDF plugin An enabled or disabled PDF plugin in the visitor’s browser. Device & platform Session
Flash plugin An enabled or disabled flash plugin in the visitor’s browser. Device & platform Session
Java plugin An enabled or disabled Java plugin in the visitor’s browser. Device & platform Session
Director plugin An enabled or disabled Director plugin in the visitor’s browser. Device & platform Session
QuickTime plugin An enabled or disabled QuickTime plugin in the visitor’s browser. Device & platform Session
RealPlayer plugin An enabled or disabled RealPlayer plugin in the visitor’s browser. Device & platform Session
Windows Media Player plugin An enabled or disabled Windows Media Player plugin in the visitor’s browser. Device & platform Session
Gears plugin An enabled or disabled Gears plugin in the visitor’s browser. Device & platform Session
Silverlight Plugin An enabled or disabled Silverlight plugin in the visitor’s browser. Device & platform Session
Cookie support An enabled or disabled support for cookies in the visitor’s browser. Device & platform Session

Location

Dimension name Description Category Scope
City The city from which a visitor entered your website. Location Session
Subdivision The region, state or province from which a visitor entered your website. It’s the principal subdivision coded in ISO-3166. Location Session
Subdivision 2 The region, state or province from which a visitor entered your website. It’s the secondary subdivision coded in ISO-3166. Location Session
Country The country from which a visitor entered your website. Location Session
Latitude Geographic latitude at which a visitor entered your website. Location Session
Continent The continent from which a visitor entered your website. Location Session
Longitude Geographic longitude at which a visitor entered your website. Location Session
Provider The name of the visitor’s internet service provider. Location Session
Organization The name of the visitor’s organization, such as a business, educational or governmental unit. The organization is a company to which the internet service provider has sublet the IP address range. When an organization is not identified, this dimension contains the name of the internet service provider instead of the name of the business. Location Session
Designated market area A media region where people receive similar content on TV, radio, newspaper and online. Location Session

Website performance

Dimension name Description Category Scope
Time to interact The time it takes from when a user sends a request (clicks a link or submits a form) to when the page has fully loaded and can be used. This is the total transaction time between client and server. Website performance Event
Time of redirections The time it takes to complete one or more redirects. Transactions that don’t have HTTP redirects are not included in the average value calculation. Website performance Event
Domain lookup time The time it takes to resolve the server’s IP address. Website performance Event
Server connection time The time it takes to connect to the web server. Website performance Event
Server response time The time it takes to receive the first byte of the response from the server to a browser request. Website performance Event
Time until DOM is ready The time it takes to process the HTML and CSS page document. Website performance Event
Page rendering time The time it takes to create the render tree, layout and finally draw the page in the browser. Website performance Event

Custom event

Dimension name Description Category Scope
Custom event category The category of the custom event. It only works with the following metrics: custom events and unique custom events. Custom event Event
Custom event action The action of the custom event. It only works with the following metrics: custom events and unique custom events. Custom event Event
Custom event name The name of the custom event. It only works with the follwing metrics: custom events and unique custom events. Custom event Event
Custom event value The value of the custom event. It only works with the following metrics: custom events and unique custom events. Custom event Event
Dimension name Description Category Scope
Consent source What visitors clicked on to give or refuse consent: a popup or bottom bar, reminder, privacy settings on a page. Consent Event
Consent form button A button on your consent form: agree all, reject all, save choices or close. Consent Event
Consent scope What consent was given by the visitor: full, any or none. Consent Event
Consent action When consent was given or changed by the visitor. Consent Event
Consent to analytics A visitor gives or refuses consent to analytics. Consent Event
Consent to A/B testing and personalization A visitor gives or refuses consent to A/B testing and personalization. Consent Event
Consent to conversion tracking A visitor gives or refuses consent to conversion tracking. Consent Event
Consent to marketing automation A visitor gives or refuses consent to marketing automation. Consent Event
Consent to remarketing A visitor gives or refuses consent to remarketing. Consent Event
Consent to user feedback A visitor gives or refuses consent to user feedback. Consent Event
Custom consent A visitor gives or refuses consent to the custom consent type. Consent Event

Ecommerce

Dimension name Description Category Scope
Abandoned cart value The potential revenue (excluding discounts, shipping and tax) that your online store is losing due to abandoned carts. An abandoned cart happens when a shopper places products in a cart but doesn't complete the purchase. Ecommerce Event
Abandoned carts in session The number of abandoned carts during a session. Ecommerce Session
Adds to cart in session The number of times something is added to a cart during a session. Ecommerce Product
Discount The total value of discounts included in the order. Ecommerce Event
Order ID The unique identifier (ID) of the order. Ecommerce Event
Orders in session The number of orders placed during a session. Ecommerce Session
Product brand The brand of the product in your online store. Ecommerce Product
Product category A category that includes all product category levels in your online store. Example: Clothes/Men/T-shirts. Ecommerce Product
Product category (Level 1) The first-level category of the product in your online store. Ecommerce Product
Product category (Level 2) The second-level category of the product in your online store. Ecommerce Product
Product category (Level 3) The third-level category of the product in your online store. Ecommerce Product
Product category (Level 4) The fourth-level category of the product in your online store. Ecommerce Product
Product category (Level 5) The fifth-level category of the product in your online store. Ecommerce Product
Product detail views in session The number of product detail views that occured during a session. Ecommerce Product
Product name The name of the product in your online store. Ecommerce Product
Product price The price of the product. Ecommerce Product
Product quantity The total number of products. When a customer orders two iPhone 14s, the product quantity will be 2, and the unique product count will be 1. Ecommerce Product
Product revenue The value calculated as Product price * Product quantity. Ecommerce Product
Product SKU The stock-keeping unit of the product in your online store. Ecommerce Product
Product variant The variant of the product in your online store. Example: color and size. Ecommerce Product
Removes from cart in session The number of removes from the cart during a session. Ecommerce Product
Revenue The total order value, including subtotal, tax, shipping and discounts. Ecommerce Event
Shipping The total shipping cost of the order. Ecommerce Event
Shopping stage "A stage that a shopper completed during a session. The stages are: No shopping activity, Viewed product details, Ordered, Abandoned cart, Ordered and abandoned cart." Ecommerce Session
Subtotal The total order value. Doesn’t include shipping or discounts. Ecommerce Event
Tax The total tax amount included in the order. Ecommerce Event
Unique product count The number of unique products. When a customer orders two iPhone 14s, the product quantity will be 2, and the unique product count will be 1. Ecommerce Event

Google Search Console

Dimension name Description Category Scope
Search engine keyword Queries that generated impressions of your website’s URLs in Google organic search results. Google Search Console Session
Dimension name Description Category Scope
Account ID (Google Ads) The unique number that’s assigned to each Google Ads account. Google Ads Session
Account (Google Ads) The name of your Google Ads account. Google Ads Session
Campaign ID (Google Ads) The unique number that’s assigned to each campaign in Google Ads. Google Ads Session
Campaign name (Google Ads) The name of your campaign in Google Ads. Google Ads Session
Ad group ID (Google Ads) The unique number that’s assigned to each ad group in Google Ads. Google Ads Session
Ad group name (Google Ads) The name of your ad group in Google Ads. Google Ads Session
Ad group ad ID (Google Ads) The combination of a unique number that’s assigned to each group and each ad in Google Ads. Ad group ad ID = Ad group + Ad ID Google Ads Session
Ad network type (Google Ads) The network where your ad was displayed. The networks are: content, mixed, search, search partners, unknown, unspecified, YouTube search and YouTube watch. Google Ads Session
Keyword match type (Google Ads) The keyword matching option that you’ve used for keywords in Google Ads. The match types are: broad, exact and phrase. Google Ads Session

SharePoint (deprecated)

Deprecated: SharePoint integration will be fully supported until the end of 2025. The exact sunset dates are not confirmed yet, but we’ll keep you posted. Also, this integration is not available to new customers.

Dimension name Description Category Scope
Action (SharePoint) The name of an action performed by the user in SharePoint such as like, comment, share. SharePoint Event
Object type (SharePoint) The type of object the user interacted with, such as page, list, file. SharePoint Event
Content type (SharePoint) The type of page the user interacted with. For example, a news page. SharePoint Event
Office (SharePoint) The office of SharePoint user. SharePoint Session
Department (SharePoint) The department of SharePoint user. SharePoint Session
Job title (SharePoint) The job title of SharePoint user. SharePoint Session
Full name (SharePoint) The full name of SharePoint user. SharePoint Session
Author (SharePoint) The author of content created in SharePoint. SharePoint Event
Author’s office (SharePoint) The office of content author. SharePoint Event
Author’s department (SharePoint) The office of content author. SharePoint Event
Author’s job title (SharePoint) The job title of content author. SharePoint Event
Author’s full name (SharePoint) The full name of content author. SharePoint Event
File URL (SharePoint) The URL of a file the user interacted with. The URLs of attachments added to list items are not tracked. SharePoint Event
File type (SharePoint) The type of a file, such as xls, docx, pdf. SharePoint Event
Shares in session (SharePoint) The number of shares performed during a session. The share is tracked when a user performs one of these actions: Promote: Send email; Promote: Copy page link; Document library: Item share; In the top bar: Send by email. SharePoint Session
Likes in session (SharePoint) The number of likes given to pages during a session. SharePoint Session
Comments in session (SharePoint) The number of comments and comment replies during a session. SharePoint Session
Promotions in session (SharePoint) The number of promotions performed during a session. The promotion is tracked when a user performs one of these actions: Promote: Add page to navigation; Promote: Post as news on this site; Promote: Save as template; Promote: Pin to top. SharePoint Session
Creations in session (SharePoint) The number of times content was created during a session. For example, a page was published or a file was uploaded. SharePoint Session
Edits in session (SharePoint) The number of times a content was edited during a session. SharePoint Session
Deletions in session (SharePoint) The number of times content such as a page or file was deleted. SharePoint Session
File openings in session (SharePoint) The number of times a file was opened during a session. SharePoint Session
Uploads in session (SharePoint) The number of times a file was uploaded during a session. SharePoint Session
Item views in session (SharePoint) The number of item views that occurred during a session. The item view is counted when a user views an item on the list by clicking on it or entering a direct URL. SharePoint Session
Item attachment views in session (SharePoint) The number of item attachment views that occurred during a session. The item attachment view is counted when a user opens an item attachment on the list by clicking on it. SharePoint Session
Item shares in session (SharePoint) The number of item shares performed during a session. SharePoint Session

Metrics

Session

Metric name Description Category Calculated approximately
Events The number of events (such as a page views, downloads, outlinks, custom events and the like) performed by a visitor during a session. Session No approximation
Sessions

The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event performed in that session.

Note: Learn more about sessions.

Session Approximation / No approximation
Entries The number of views of the first page displayed during a session. Session No approximation
Exits The number of views of the last page displayed during a session. Session No approximation
Bounces The number of sessions in which visitors viewed an entry page but didn’t proceed to another page, goal conversion or order. Session Approximation / No approximation
Visitors

The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.

Note: Learn more about visitors.

Session Approximation
Users The number of visitors with a User ID. Session Approximation
Visitor IPs The number of unique IP addresses with the IPv4 protocol. Session Approximation
Entry rate The percentage of sessions that started on a selected page. It only works with the following dimensions: page URL, page title and session entry URL. Entry rate = Entries / Sessions * 100% Session Approximation / No approximation
Exit rate The percentage of sessions that ended on the selected page. Exit rate = Exits / Sessions * 100% Session Approximation / No approximation
Bounce rate

The percentage of sessions in which visitors only viewed one page and didn’t proceed to another page, goal conversion or order. Bounce rate = Bounces / Sessions * 100%

Note: Learn more about bounce rate

Session Approximation / No approximation
Page bounce rate An accurate bounce rate for a page URL or page title. The percentage of sessions in which visitors only viewed that page and didn’t proceed to another page, goal conversion or order. Page bounce rate = Bounces / Entries * 100% Session Approximation / No approximation
Events per session The average number of events in a session. Session Approximation / No approximation
% of returning visitors The percentage of returning visitors. Session Approximation

Event

Metric name Description Category Calculated approximately
Page views The number of times a page was visited. Event No approximation
Unique page views The number of unique page views. If a visitor views a page several times during one session, it will be counted only once. Event Approximation / No approximation
Outlinks The total number of clicks on links to external domains. Event No approximation
Unique outlinks The number of unique clicks on links to external domains. If a visitor clicks on the same link multiple times during a session, it is counted only once. Event Approximation / No approximation
Downloads The total number of clicks on links to downloadable files. Event No approximation
Unique downloads The number of unique clicks on links to downloadable files. If a visitor clicks on the same link multiple times during a session, it is counted only once. Event Approximation / No approximation
Searches The total number of searches on your website. Event No approximation
Unique searches The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. Event Approximation / No approximation
Custom events The total number of custom events tracked. Event No approximation
Unique custom events The number of unique custom events tracked. Each unique combination of an event category, action and name is counted once per session. Event Approximation / No approximation
Content impressions The number of times a content block was displayed to visitors. Event No approximation
Unique content impressions The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. Event Approximation / No approximation
Unique content interactions The number of unique visitor interactions with a content block. Each unique combination of content name, piece and target is counted once per session. Event Approximation / No approximation
Goal conversions The number of goal completions. Event No approximation
Unique goal conversions The number of unique completed goals. Repeated goals are counted only once per session. Event Approximation / No approximation
Content interaction rate The percentage of visitors who interacted with the displayed content. Content interaction rate = Content interactions / Content impressions * 100% Event No approximation
Goal conversion rate The percentage of sessions in which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% Event Approximation / No approximation

Website performance

Metric name Description Category Calculated approximately
Page views The number of times a page was visited. Event No approximation
Unique page views The number of unique page views. If a visitor views a page several times during one session, it will be counted only once. Event Approximation / No approximation
Outlinks The total number of clicks on links to external domains. Event No approximation
Unique outlinks The number of unique clicks on links to external domains. If a visitor clicks on the same link multiple times during a session, it is counted only once. Event Approximation / No approximation
Downloads The total number of clicks on links to downloadable files. Event No approximation
Unique downloads The number of unique clicks on links to downloadable files. If a visitor clicks on the same link multiple times during a session, it is counted only once. Event Approximation / No approximation
Searches The total number of searches on your website. Event No approximation
Unique searches The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. Event Approximation / No approximation
Custom events The total number of custom events tracked. Event No approximation
Unique custom events The number of tracked unique custom events. Each unique combination of an event category, action and name is counted once per session. Event Approximation / No approximation
Content impressions The number of times a content block was displayed to visitors. Event No approximation
Unique content impressions The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. Event Approximation / No approximation
Unique content interactions The number of unique visitor interactions with a content block. Each unique combination of content name, piece and target is counted once per session. Event Approximation / No approximation
Goal conversions The number of goal completions. Event No approximation
Unique goal conversions The number of unique completed goals. Repeated goals are counted only once per session. Event Approximation / No approximation
Content interaction rate The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions * 100% Event No approximation
Goal conversion rate The percentage of sessions in which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% Event Approximation / No approximation
Metric name Description Category Calculated approximately
Consent form impressions The number of times the consent form was displayed to visitors. Consent No approximation
Consent form clicks The number of clicks on one of the buttons on the form: accept all, reject all, save choices, close. Consent No approximation
First consents The number of visitors who gave their consent for the first time. Consent No approximation
Changed consents The number of visitors who changed their level of consent. Consent No approximation
Full consents The number of visitors who gave their full consent. Consent No approximation
Any consents The number of visitors who accepted one or more consent types but not all of them. Consent No approximation
No consents The number of visitors who didn’t consent to anything. Consent No approximation
No decisions The number of visitors who ignored the consent form without making any decision. Consent No approximation
Consents to analytics The number of visitors who consented to analytics. Consent No approximation
Consents to A/B testing and personalization The number of visitors who consented to A/B testing and personalization. Consent No approximation
Consents to conversion tracking The number of visitors who consented to conversion tracking. Consent No approximation
Consents to marketing automation The number of visitors who consented to marketing automation. Consent No approximation
Consents to remarketing The number of visitors who consented to remarketing. Consent No approximation
Consents to user feedback The number of visitors who consented to user feedback. Consent No approximation
Custom consents The number of visitors who consented to custom consent. Consent No approximation

Ecommerce

Metric name Description Category Calculated approximately
Abandoned carts The total number of abandoned carts. An abandoned cart happens when a shopper places products in a cart but doesn't complete a purchase. Ecommerce Approximation / No approximation
Adds to cart The number of times shoppers added products to their carts. Ecommerce Approximation / No approximation
Cart abandonment rate The percentage of sessions in which shoppers abandoned their carts. Cart abandonment rate = Sessions with abandoned cart / Sessions * 100%. Ecommerce Approximation / No approximation
Cart-to-detail rate The percentage calculated as: Product adds to cart / Product detail views * 100%. This metric helps you gauge how product details affect cart additions. Ecommerce Approximation / No approximation
Order rate The percentage of sessions in which shoppers completed their orders. Order conversion rate = Sessions with order / Sessions * 100%. Ecommerce Approximation / No approximation
Order-to-detail rate The percentage calculated as: Orders / Product detail views * 100%. This metric helps you gauge how product details affect product sales. Ecommerce Approximation / No approximation
Orders The total number of orders placed in your online store. An order is placed when a shopper completes the checkout process and pays for the product. Ecommerce Approximation / No approximation
Product detail views The number of times shoppers viewed the product detail page. Ecommerce Approximation / No approximation
Removes from cart The number of times shoppers removed products from their carts. Ecommerce Approximation / No approximation

Google Search Console

Metric name Description Category Calculated approximately
Impressions The number of times any URL from your site appeared in Google search results and was seen by a visitor. It doesn’t include paid search impressions in Google Ads. Google Search Console No approximation
Clicks The number of clicks on your site URLs in Google search results. It doesn’t include clicks on paid search results in Google Ads. Google Search Console No approximation
CTR Click-through rate (CTR) measures how many times people click on search results on Google after they see them. CTR = (Clicks / Impressions) * 100%. Google Search Console No approximation
Average position The average ranking of your site’s URL for at least one keyword. For example, if your site’s URL appeared in 3rd place for one keyword and 7th place for another, the average position would be 5 ((3+7)/2). Google Search Console No approximation
Metric name Description Category Calculated approximately
Impressions (Google Ads) The number of times your ad was served on Google or Google Network. Google Ads No approximation
Clicks (Google Ads) The number of clicks on your ad. Google Ads No approximation
Cost (Google Ads) The amount you paid for your ads in Google Ads. Google Ads No approximation
Average CPC (Google Ads) The average cost per click (CPC) is the amount you paid for your ad divided by the total number of clicks. Average CPC = (Cost / Click) * 100% Google Ads No approximation
CTR (Google Ads) Click-through rate (CTR) measures how many times people click on your ad in Google Ads after it’s shown to them. CTR = (Clicks / Impressions) * 100% Google Ads No approximation
ROAS (Google Ads) Return on ad spend (ROAS) shows whether your Google Ads ad spend has resulted in conversion revenue. ROAS = (Goal revenue + Ecommerce revenue) / Cost (Google Ads)) * 100% Google Ads No approximation

SharePoint (deprecated)

Deprecated: SharePoint integration will be fully supported until the end of 2025. The exact sunset dates are not confirmed yet, but we’ll keep you posted. Also, this integration is not available to new customers.

Metric name Description Category Calculated approximately
Likes (SharePoint) The number of likes that content has received. It doesn’t include comment likes. SharePoint No approximation
Shares (SharePoint) The number of shares such as: Copy link or Send message. SharePoint No approximation
Comments (SharePoint) The number of posted comments and comment replies. SharePoint No approximation
Promotions (SharePoint) The number of page promotions such as: Add page to navigation, Post as news, Save as template. SharePoint No approximation
Creations (SharePoint) The number of page creations. SharePoint No approximation
Edits (SharePoint) The number of object edits. The edit is counted when a user edits a page, file and the like. SharePoint No approximation
Deletions (SharePoint) The number of object deletions. The deletion is counted when a user deletes a page, file and the like. SharePoint No approximation
File openings (SharePoint) The number of file openings. The file opening is counted when a user clicks a file in SharePoint to open it. It doesn’t include openings of attachments from list items. (See: Item attachment views) SharePoint No approximation
Uploads (SharePoint) The number of uploaded files. SharePoint No approximation
Item views (SharePoint) The number of item views. The item view is counted when a user sees an item on the list by clicking on it or entering a direct URL. SharePoint No approximation
Item attachment views (SharePoint) The number of item attachment views. The item attachment view is counted when a user views an item attachment on the list by clicking on it. SharePoint No approximation
Item shares (SharePoint) The number of shares of items on the list. SharePoint No approximation

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