If you want to use a third-party script on your website, especially for sharing visitor data, make sure you get consent first. We recommend using Consent Manager, which lets you show a consent pop-up and ensures that the script only works for visitors who agree.
Here’s a list of steps you should consider when you use third-party scripts on your website:
- Make a list of all the third-party scripts you use on your site. These may be scripts responsible for advertising, remarketing, customer contact or other tools you use.
- As you audit, you can use our cookie scanner. It checks all the cookies on your site – first-party and third-party.
- Add all third-party scripts through Tag Manager. It lets you fire tags only for visitors who give their consent to a specific script purpose.
- Assign appropriate consent types to tags that run third-party scripts. You can access this setting in Menu > Tag Manager > Tags > Consent type.
- Adjust your consent form messages to clearly say why consent is needed. You can do this by going to Menu > Consent Manager > Consent templates > Consent form.
- Set up a process for adding all scripts, including third-party ones, using Tag Manager. Make sure each script is assigned the correct consent type. This will keep everything organized and linked to the right consents.