What is the Personalization module about?
Personalization module allows you to create and display customized content on your website (e.g. banners, ads, and other HTML elements) based on data collected about your visitors. You can promote blog and resource recommendations, product downloads and trials on specific web pages to preselected segments of visitors based on their activities on your website.
To read more about the whole module, take a look at our Personalization overview article.