AdRoll is a digital marketing technology platform that specializes in retargeting.
With Tag Manager, you can set this up in a hassle-free way. Start by selecting the & Pardot as the asynchronous tag template:
From the AdRoll tracking code (pixel) please copy Advertiser ID and Pixel ID.
Paste the values into a tag fields:
In addition to that, you can Set conversion data with its value:
Once you have completed entering the tag information, select the trigger corresponding to the landing page where you would like to fire the tag or create one if it doesn’t exist already and click Save.