AdRoll Pixel tag

The AdRoll Pixel tag lets you run remarketing campaigns on AdRoll. With Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the advertiser ID and pixel ID in AdRoll. To find it, follow these steps:

1. Go to AdRoll.
2. Find the tracking code (pixel) and note the advertiser ID and pixel ID.
   

   

To set up an AdRoll Pixel tag, follow these steps:

1. Go to Menu > Tag Manager.
2. Navigate to Tags.
3. Click Add a tag.
4. Name the tag and select the following type: AdRoll Pixel.
5. Paste the Advertiser ID and Pixel ID.
   

   

6. Optionally, toggle Set conversion data, add conversion value, and set currency.
   

   

7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
8. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
9. Enable document.write is turned off by default. Toggle this option, if your tag needs document.write.
10. In Flight dates, set the date and time when the tag is fired.
11. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
12. Adjust trigger conditions.
13. When you’re done, click OK for the trigger.
14. Click Save for the tag.
15. Test your tag in debug mode.
16. When you’re happy how the tag works, click Publish.