A DoubleClick Conversion tag collects data from your site, sends it to DoubleClick and displays ads to visitors based on their interests.

To set it up, follow these steps:

1. Go to Menu > Tag Manager.

2. Navigate to Tags.

3. Click Add a tag.

4. Name your tag and select the following type: DoubleClick Conversion tag.

5. Paste the conversion ID, conversion label and optionally a value.

6. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.

7. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.

8. In Flight dates, set the date and time when the tag will fire.

9. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.

10. Click Save.

11. Test your tag in debug mode.

12. When you’re happy with how the tag works, click Publish.

13. All set!