DoubleClick Conversion tag

The DoubleClick Conversion tag lets you collect data about visitors and send it to DoubleClick. DoubleClick can then fit ads to visitors — show visitors what they might like to see. In Tag Manager, you can set up the tag in a hassle-free way.

Before you set up the tag, you need to find the the conversion ID and conversion label in DoubleClick.

To set up a DoubleClick Conversion tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click + Create new tag.
  4. Name the tag and select the DoubleClick Conversion tag.
  5. Paste the conversion ID, conversion label and optionally a value.
  6. DoubleClick Conversion tag in Tag Manager.
  7. Optionally, you can toggle Export audience to DoubleClick, choose an audience, and export it to DoubleClick.
  8. In Advanced tag settings, set the tag type. By default, it’s set to be displayed to visitors who consent to Conversion Tracking, but you can change it to a different type.
  9. By default, the Respect visitor privacy is turned on. Leave it as is, if you want to respect visitors who set a do-not-track option in their browser.
  10. In Flight dates, set time during which you want to run the tag.
  11. In Tag triggers, click + New trigger or + Existing trigger to set up a trigger for your tag.
  12. Adjust trigger conditions.
  13. When you’re done, click Save for the trigger and click Save for the tag.
  14. Test your tag in debug mode.
  15. When you’re happy how the tag works, click Publish.
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