HotJar Tracking Code tag

The HotJar Tracking Code tag lets you use heat maps to see how people use your website and collect visitor’s feedback. With Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the HotJar ID. To find it, follow these steps:

  1. Go to HotJar > Settings.
  2. Navigate to Sites & Organizations.
  3. Click Tracking code.
  4. Copy the HotJar ID (hjid) .

To set up a HotJar Tracking Code tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click + Create new tag.
  4. Name the tag and select the HotJar Tracking Code tag.
  5. Paste the HotJar ID.
  6. HotJar Tracking Code tag in Tag Manager.
  7. In Advanced tag settings, set the tag type. By default, it’s set to be displayed to visitors who consent to Analytics, but you can change it to a different type.
  8. By default, the Respect visitor privacy is turned on. Leave it as is, if you want to respect visitors who set a do-not-track option in their browser.
  9. In Flight dates, set time during which you want to run the tag.
  10. In Tag triggers, click + New trigger or + Existing trigger to set up a trigger for your tag.
  11. Adjust trigger conditions.
  12. When you’re done, click Save for the trigger and click Save for the tag.
  13. Test your tag in debug mode.
  14. When you’re happy how the tag works, click Publish.
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