Hotjar Tracking Code tag

Tag Manager

The Hotjar Tracking Code tag lets you use heat maps to see how people use your website and collect visitor’s feedback. With Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the Hotjar ID. To find it, follow these steps:

  1. Go to Hotjar > Settings.
  2. Navigate to Sites & Organizations.
  3. Click Tracking code.
  4. Copy the Hotjar ID (hjid) .
    Hotjar Tracking Code tag in Tag Manager in Piwik PRO

To set up a Hotjar Tracking Code tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add a tag.
  4. Name the tag and select the following type: Hotjar Tracking Code.
  5. Click Next.
  6. Paste the Hotjar ID.
    Hotjar Tracking Code tag in Tag Manager in Piwik PRO
  7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
  8. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
  9. Enable document.write is turned off by default. Toggle this option, if your tag needs document.write.
  10. In Flight dates, set the date and time when the tag is fired.
  11. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  12. Adjust trigger conditions.
  13. When you’re done, click OK for the trigger.
  14. Click Save for the tag.
  15. Test your tag in debug mode.
  16. When you’re happy how the tag works, click Publish.

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