LinkedIn Insight tag

Tag Manager

A LinkedIn Insight tag lets you track conversions for LinkedIn advertising campaigns.

To set it up, follow these steps:

  1. Log in to LinkedIn.
  2. Go to Campaign manager.
  3. Select the account you want to work with.
  4. Hover over Account assets and select Insight Tag
  5. Copy your data partner ID.
    LinkedIn ID
  6. Log in to Piwik PRO.
  7. Go to Menu > Tag Manager.
  8. Navigate to Tags.
  9. Click Add a tag.
  10. Name your tag and select the following type: LinkedIn Insight.
  11. Click Next.
  12. Paste your LinkedIn data partner ID.
    LinkedIn Insight tag in Tag Manager in Piwik PRO
  13. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.
  14. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.
  15. In Flight dates, set the date and time when the tag will fire.
  16. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  17. Click Save.
  18. Test your tag in debug mode.
  19. When you’re happy with how the tag works, click Publish.
  20. Done!

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