LinkedIn Insight tag

The LinkedIn Insight tag lets you track conversions for LinkedIn advertising campaigns. With Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the data partner ID in LinkedIn. To find it, follow these steps:

1. Go to LinkedIn > Campaign manager.
2. Select the account you want to work with.
3. Hover over Account assets and select Insight Tag.
4. Copy the data partner ID.
   

   

To set up LinkedIn Insight Tag, follow these steps:

1. Go to Menu > Tag Manager.
2. Navigate to Tags.
3. Click Add a tag.
4. Name the tag and select the following type: LinkedIn Insight.
5. Click Next.
6. Paste the data partner ID.
   

   

7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
8. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
9. In Flight dates, set the date and time when the tag is fired.
10. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
11. Adjust trigger conditions.
12. When you’re done, click OK for the trigger.
13. Click Save for the tag.
14. Test your tag in debug mode.
15. When you’re happy with how the tag works, click Publish.