LinkedIn Insight Tag

The LinkedIn Insight Tag lets you track conversions for LinkedIn advertising campaigns. With Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the data partner ID in LinkedIn. To find it, follow these steps:

  1. Go to LinedIn > Campaign manager.
  2. Select the account you want to work with.
  3. Hoover over Account assets and select Insight Tag.
  4. Copy the data partner ID.

To set up LinkedIn Insight Tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click + Create new tag.
  4. Name the tag and select the LinkedIn Insight Tag.
  5. Paste the data partner ID.
  6. LinkedIn Insight Tag in Tag Manager.
  7. In Advanced tag settings, set the tag type. By default, it’s set to be displayed to visitors who consent to Remarketing, but you can change it to a different type.
  8. By default, the Respect visitor privacy is turned on. Leave it as is, if you want to respect visitors who set a do-not-track option in their browser.
  9. In Flight dates, set time during which you want to run the tag.
  10. In Tag triggers, click + New trigger or + Existing trigger to set up a trigger for your tag.
  11. Adjust trigger conditions.
  12. When you’re done, click Save for the trigger and click Save for the tag.
  13. Test your tag in debug mode.
  14. When you’re happy how the tag works, click Publish.
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