Optimizely Snippet tag

Tag Manager

The Optimizely Snippet tag lets you run A/B tests on your website. In Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the project ID in Optimizely. To find it, follow these steps:

  1. Log in to Optimizely.
  2. Find your project.
  3. Look at the URL of you project and copy the project ID.
    Optimizely Snippet tag in Tag Manager in Piwik PRO

To set up an Optimizely Snippet tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add a tag.
  4. Name the tag, click Sync and select the following type: Optimizely Snippet.
  5. Click Next.
  6. Paste the project ID.
    Optimizely Snippet tag in Tag Manager in Piwik PRO
  7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
  8. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
  9. In Flight dates, set the date and time when the tag is fired.
  10. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  11. Adjust trigger conditions.
  12. When you’re done, click OK for the trigger.
  13. Click Save for the tag.
  14. Test your tag in debug mode.
  15. When you’re happy with how the tag works, click Publish.

    Note: To run this tag you need to have a synchronous container installed on your website. Read more

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