Tag Manager Overview
Tag Manager is an application that enables marketing teams to work in the more agile way, without running every single change through IT department. Tag Manager saves time and time is money.
How you can use it
As an example, we can take a look at Piwik PRO homepage. By using Preview and Debug mode, we can identify some common retargeting tags that are being fired during users’ visit:
- FB Tracking Pixel
- Google AdWords Remarketing
- Linkedin Ads
Without Tag Manager, if someone in a marketing department decides that tag needs to be added to the website, the process usually is long, chaotic and frustrating (with lots of emails sent and meetings organized). It’s the opposite of agile.
Tag Manager makes it possible for marketers to take full control over their own tool on a web page. Tags are grouped into containers that can be easily managed through the user interface.
If the marketing team wants to check out a new remarketing service, they can copy the required snippet and paste it into the tag manager, decide on preferred conditions for when it gets fired (triggers), and publish live to the website – quick and easy – with no help from IT required.
Can I use Tag Manager with other tools
Yes, Piwik PRO Tag Manager, except the series of its own asynchronous tags templates (Custom Event, Virtual Page View, Audience Manager, Goal Conversion and Custom Dimensions), can be integrated with multiple external tools.
It can also be integrated with series of synchronous tags: VWO Tracking Code, Optimizely Snippet, and A/B Tasty Tag.
Except for all the integration above you can choose Custom HTML Tag (either asynchronous or synchronous).