Salesforce and Pardot Tracking Code tag

Tag Manager

Each Salesforce and Pardot campaign has a unique tracking code that can tracks visitor’s activity when you add the code to your website. In Tag Manager, you can set this up in a hassle-free way.

Before you set up the tag, you need to find two IDs. To find them, follow these steps:

  1. Go to Salesforce and Pardot > Marketing.
  2. Navigate to Campaigns.
  3. Select Website tracking campaign.
  4. Click View tracking code.
  5. Copy the piAid and piCid.
    Salesforce and Pardot Tracking Code tag

To set up a Salesforce and Pardot Tracking Code tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add a tag.
  4. Name the tag and select the following type: Salesforce and Pardot Tracking Code.
  5. Click Next.
  6. Paste the IDs.
    Salesforce and Pardot Tracking Code tag in Tag Manager in Piwik PRO
  7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
  8. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
  9. Enable document.write is turned off by default. Toggle this option, if your tag needs document.write.
  10. In Flight dates, set the date and time when the tag is fired.
  11. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  12. Adjust trigger conditions.
  13. When you’re done, click OK for the trigger.
  14. Click Save for the tag.
  15. Test your tag in debug mode.
  16. When you’re happy how the tag works, click Publish.

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