VWO Tracking Code tag

The VWO Tracking Code tag lets you run A/B test on your website. In Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the account ID in VWO. To find it, follow these steps:

  1. Go to VWO.
  2. Navigate to Dashboards.
  3. In the top right corner, you’ll see the account ID. Copy the account ID.

To set up a VWO Tracking Code tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click + Create new tag.
  4. Name the tag, click Synchronous tag and select the VWO Tracking Code tag.
  5. Paste the account ID.
  6. A VWO Tracking Code tag in Tag Manager.
  7. In Advanced tag settings, set the tag type. By default, it’s set to be displayed to visitors who consent to A/B Testing and Personalization, but you can change it to a different type.
  8. By default, the Respect visitor privacy is turned on. Leave it as is, if you want to respect visitors who set a do-not-track option in their browser.
  9. In Flight dates, set time during which you want to run the tag.
  10. In Tag triggers, click + New trigger or + Existing trigger to set up a trigger for your tag.
  11. Adjust trigger conditions.
  12. When you’re done, click Save for the trigger and click Save for the tag.
  13. Test your tag in debug mode.
  14. When you’re happy how the tag works, click Publish.

Note: To run this tag you need to have a synchronous tracking code installed on your website.

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