Chapter 01

Introduction

By Anna Tomalik

Web analytics is a wide subject. Many books and blog posts have been written about it, so we won’t write another one. We’ll keep things simple and explain the basics in a friendly, yet informative way.

In the beginning, think of web analytics as a stethoscope that listens to the actions people do on your website. Using it, you observe how visitors interact with pages, products and all the nitty-gritty elements on your site. Unless you do user tests, web analytics is the only way of finding out whether visitors are happy with what you prepared for them or not.

In this course, we will help you understand Piwik PRO Analytics. We will guide you through our product and share fundamental knowledge about web analytics. Finally, we will show you how to use reports and campaigns for a better understanding of people using your website.

All chapters

  1. Introduction
  2. Why do you collect data, anyway?
  3. How Piwik PRO works
  4. Set up your account
  5. Create a tracking plan
  6. Look at the right data (segments)
  1. View audience reports
  2. View acquisition reports
  3. View behavior reports
  4. Tag a campaign to see it in reports
  5. How to organize your reports
  6. Finding metrics for Clear Bank