Up until now, you’ve learned about audience reports and acquisition reports. So you know who your visitors are and where they come from. Now it’s time to find out how they interact with your site.
The behavior reports will tell you what content people read, which pages are most popular, how people navigate between pages, and what they look for using a search on your site. With this data, you’ll know how to structure information for easy navigation.
There are several behavior reports and we’ll show you a few of the most useful to give you a good start.
To access behavior reports, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click a report you want to work with.
First, we’ll look at the page report.
The page report shows you all visited pages on your website defined by a page URL. For each page, you can view several metrics such as page views, unique page views, entries, page bounce rate, and exit rate. All these metrics will help you understand how popular and useful the pages are.
To better understand these metrics, let’s take a closer look:
- Page views will tell you how many times people viewed a particular page. With this metric, you can discover popular pages or see the content that is rarely viewed. That will help you decide how to structure pages and trim content on your website.
- Unique page views will strip multiple visits from the Pageviews metric. If a person views the same page several times during one visit, the Unique Pageviews metric will show only one view for that page. It will give you a more accurate look at the amount of traffic on your pages.
- Entries will show you then number of sessions that started on that page.
- Page bounce rate is an accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion.
Page bounce rate = (Bounces / Entries) * 100%
- Exit rate is the percentage of people who viewed this page as the last one during a session. A high exit rate indicates pages that make people leave your website. A low exit rate indicates pages that people view on their way to other pages on your website.
If you wish to delve into the page report, you can sort each metric in ascending and descending order by clicking the column header for the metric. And if you want to see a channel, device type, and device model for a particular page, click the page URL.
To see details for a page, follow these steps:
- Click the page URL.
- To view other details, keep clicking nested elements.
Tip: If you’d like to see the same report with page titles instead of page URLs, use the page title report. Additionally, you can use the entry page report to see pages that people viewed first during their sessions, and exit page report to see the pages that people viewed last. You can also explore the page speed report that will tell you how long a page loads in the visitor’s browser.
The internal search report is designed to show keywords people are typing in a search on your website (if you have one). This report is the best place to inquire into user’s needs and wants regarding your website.
By default, the site search tracking is turned on for every website. Piwik PRO tracks the most popular search query parameters like q, query, s, search, searchword, and keyword. However, if your website uses different queries, you’ll need to add them to website’s settings under Menu > Administration > Websites & apps > Settings > Site search tracking.
The outlink report is all about the links on your website that send people to other websites. These could be domains that you own, for example, a domain that you have for a help center, or blog. Or these could be other domains that you don’t own but are linking to on your site, for example, facebook.com, youtube.com, medium.com.
The report will show you the clicked URL and two metrics: unique clicks and clicks. So you will learn if people are using links, and where they usually go by clicking on them.
Within behavior reports, you’ll also find the download report showing information about all files that people downloaded from your website, and the custom event report that helps you analyze events that happened on your site. Yet, the event report will work once you set it up. We will explain more about the custom event report in the next course.