Google Ads Integration Overview
June 20, 2018
Piwik PRO enriches your Google Ads campaign data with a broad range of additional metrics. Track the journey taken by your customers after they click on your ad. Learn how often your banners are displayed and see CTRs. Optimize your marketing efforts to attract more visitors.
1. Enrich your analytics with Piwik PRO data
View Piwik metrics like bounce rate, time on site, and actions for each Google Ads campaign and ad group in the Piwik UI.
2. Filter Google Ads Visitors
Create dedicated Piwik segments for your Google Ads visitors and filter them from reports of your choice. Use this knowledge to optimize your conversion funnel.
3. Set goals for your Google Ads campaigns
See how different Google Ads campaigns impact your website goals. Compare Piwik goal data with Google Ads campaign performance and see how Google Ads visitors impact your funnel.
4. Measure campaign ROI
Integrate your Google Ads data with Piwik goal values and Piwik e-commerce data in one report. Get accurate ROI of your Google Ads campaigns and ad groups.
If you would like to have Google Ads plugin turned on on your instance – please let us know on firstname.lastname@example.org