About metrics and dimensions from Google Ads

Analytics new Available from version 13.0.0

After integrating with Google Ads, you’ll be able to create custom reports using metrics and dimensions from Google Ads. The integration matches data on the session level and most Google Ads dimensions will work okay with Analytics metrics, but there are some limitations.

First, let’s look at Google Ads dimensions that match sessions in Analytics.

Session-match Google Ads dimensions

  • Account (Google Ads)
  • Account ID (Google Ads)
  • Campaign name (Google Ads)
  • Ad group name (Google Ads)
  • Ad group ID (Google Ads)
  • Ad group ad ID (Google Ads)
  • Ad network type (Google Ads)

These dimensions can be combined with analytics metrics like sessions, bounce rate, goal conversions and with all metrics from Google Ads.

Now, let’s look at dimensions that are shared by Google Ads and Analytics.

Shared dimensions for Google Ads and Analytics

  • Keyword
  • Device type
  • Session entry URL
  • Date
  • Website name 

These dimensions can be combined with all Analytics and Google Ads metrics.

Now, when you want to combine dimensions and metrics from Google Ads and Analytics, you need to follow these guidelines.

Metrics Dimensions Example

Analytics

Google Ads (only session-match)

Analytics

Correct

Ad group name (Google Ads) + Sessions + Goal conversions

Campaign name (Google Ads) + Country + Sessions + Goal conversions

Incorrect

Keyword match type (Google Ads) + Sessions + Goal conversions

Google Ads

Google Ads

Analytics (only shared dimensions)

Correct

Keyword match type (Google Ads) + Clicks (Google Ads) + Cost (Google Ads)

Campaign name (Google Ads) + Device type + Clicks (Google Ads) + Cost (Google Ads)

Incorrect

Campaign name (Google Ads) + Country + Clicks (Google Ads) + Cost (Google Ads)

Analytics + Google Ad

Google Ads (only session-match)

Analytics (only shared dimensions)

Correct

Ad group name (Google Ads) + Sessions + Clicks (Google Ads)

Campaign name (Google Ads) + Device type + Sessions + Clicks (Google Ads)

Incorrect

Keyword match type (Google Ads) + Sessions + Clicks (Google Ads)

Campaign name (Google Ads) + Country + Sessions + Clicks (Google Ads)

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