Bing Universal Event Tracking tag

Tag Manager

A Bing Universal Event Tracking tag allows you to collect data about user activity on your website and report it in Bing Ads.

To set it up, follow these steps:

  1. Log in to Bing Ads.
  2. Go to Campaigns page > Conversion tracking.
  3. Click UET tag.
  4. Copy the Bing ID. You’ll need it in the next steps.
    Bing Ads tag in Piwik PRO
  5. Log in to Piwik PRO.
  6. Go to Menu > Tag Manager.
  7. Navigate to Tags.
  8. Click Add a tag.
  9. Name your tag and select the following type: Bing Universal Event Tracking.
  10. Paste the Bing ID you copied in step 4.
    Bing Universal Event Tracking tag in Tag Manager in Piwik PRO
  11. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.
  12. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.
  13. In Flight dates, set the date and time when the tag will fire.
  14. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  15. Click Save.
  16. Test your tag in debug mode.
  17. When you’re happy with how the tag works, click Publish.
  18. All set!

Was this article helpful?

Technical support

If you still have any questions, visit our community.
There’s always someone happy to help!

Related articles

Back to help center