The Bing Universal Event Tracking tag is a mechanism that reports user activity on your website to Bing Ads. In Tag Manager, you can set it up in a hassle-free way.
Before you set up the tag, you need to find the Bing ID. To find it, follow these steps:
- Go to Bing Ads > Campaigns page.
- Navigate to Conversion tracking.
- Click UET tag.
- Copy the ID.
To set up a Bing Universal Event Tracking tag, follow these steps:
- Go to Menu > Tag Manager.
- Navigate to Tags.
- Click Add a tag.
- Name the tag and select the following type: Bing Universal Event Tracking.
- Paste the Bing ID.
- In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
- Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
- Enable document.write is turned off by default. Toggle this option, if your tag needs
document.write. - In Flight dates, set the date and time when the tag is fired.
- In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
- Adjust trigger conditions.
- When you’re done, click OK for the trigger.
- Click Save for the tag.
- Test your tag in debug mode.
- When you’re happy how the tag works, click Publish.