Note: In versions below 16.23.0, this tag is called DoubleClick Floodlight Counter.
A Floodlight Counter tag counts page views after a visitor sees or clicks your ad.
To set it up, follow these steps:
1. Copy the following values from your Floodlight code:
- src= advertiser ID
- type= group tag string
- cat= activity tag string
2. Log in to Piwik PRO.
3. Go to Menu > Tag Manager.
4. Navigate to Tags.
5. Click Add a tag.
6. Name your tag and select the following type: Floodlight Counter.
7. Paste the advertiser ID, group tag string and activity tag string you copied in step 1.
8. In Counting method, select one of the following methods: standard, unique or per session.
9. In Standard variables, select the variable that contains the value you want to pass to the Floodlight custom variable.
Tip: Floodlight custom variables are key-value pairs for tracking user data. They use keys like u1= or u2=.
10. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.
11. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.
12. In Flight dates, set the date and time when the tag will fire.
13. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
14. Click Save.
15. Test your tag in debug mode.
16. When you’re happy with how the tag works, click Publish.
17. All set!