DoubleClick Floodlight Counter tag

Tag Manager

The DoubleClick Floodlight Counter tag lets you count the number of page views that happened after a visitor saw or clicked your ad. In Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the following values in the DoubleClick code:

  • src=: it’s the advertiser ID.
  • type=: it’s a group tag string.
  • cat=: it’s an activity tag string.

To set up a DoubleClick Floodlight Counter tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add new tag.
  4. Name the tag and select the following type: DoubleClick Floodlight Counter.
  5. Paste the advertiser ID, group tag string and activity tag string.
    DoubleClick Floodlight Counter tag in Tag Manager in Piwik PRO
  6. In Counting method, set StandardUnique or Per session.
  7. In Standard variables, select a variable that contains the value you want to pass to the Floodlight custom variable.

    Tip: Floodlight custom variables are key-values that can be used to track data that you collect about your users, for example, the type of shoes that a user purchases. Custom Floodlight variables use the keys u1= or u2=.

  8. In Advanced tag settings, choose Consent type. Set it up if you use Consent Manager. The tag will fire only when selected consent is given by a visitor.
  9. Respect visitor privacy is turned on by default. Leave it as is, if you want to respect visitors who set a Do-Not-Track option in their browser or opted out from tracking.
  10. Enable document.write is turned off by default. Toggle this option, if your tag needs document.write.
  11. In Flight dates, set the date and time when the tag is fired.
  12. In Tag triggers, click Add new trigger or Choose existing trigger to set up a trigger for your tag.
  13. Adjust trigger conditions.
  14. When you’re done, click OK for the trigger.
  15. Click Save for the tag.
  16. Test your tag in debug mode.
  17. When you’re happy how the tag works, click Publish.

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