DoubleClick Floodlight Counter tag

The DoubleClick Floodlight Counter tag lets you count the number of page views that happened after a visitor saw or clicked your ad. In Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the following values in the DoubleClick code:

  • src=: it’s the advertiser ID.
  • type=: it’s a group tag string.
  • cat=: it’s an activity tag string.

To set up a DoubleClick Floodlight Counter tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click + Create new tag.
  4. Name the tag and select the DoubleClick Floodlight Counter tag.
  5. Paste the advertiser ID, and optionally a group tag string and activity tag string.
  6. DoubleClick Floodlight Counter tag in Tag Manager.
  7. In Counting method, set Standard, Unique or Per session.
  8. In Standard variables, select a variable that contains the value you want to pass to the Floodlight custom variable.
  9. Tip: Floodlight custom variables are key-values that can be used to track data that you collect about your users, for example, the type of shoes that a user purchases. Custom Floodlight variables use the keys u1= or u2=.

  10. In Advanced tag settings, set the tag type. By default, it’s set to be displayed to visitors who consent to Remarketing, but you can change it to a different type.
  11. By default, the Respect visitor privacy is turned on. Leave it as is, if you want to respect visitors who set a do-not-track option in their browser.
  12. In Flight dates, set time during which you want to run the tag.
  13. In Tag triggers, click + New trigger or + Existing trigger to set up a trigger for your tag.
  14. Adjust trigger conditions.
  15. When you’re done, click Save for the trigger and click Save for the tag.
  16. Test your tag in debug mode.
  17. When you’re happy how the tag works, click Publish.
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