Floodlight Counter tag

Tag Manager

Note: In versions below 16.23.0, this tag is called DoubleClick Floodlight Counter.

A Floodlight Counter tag counts page views after a visitor sees or clicks your ad.

To set it up, follow these steps:

  1. Copy the following values from your Floodlight code:
    • src= advertiser ID
    • type= group tag string
    • cat= activity tag string
  2. Log in to Piwik PRO.
  3. Go to Menu > Tag Manager.
  4. Navigate to Tags.
  5. Click Add a tag.
  6. Name your tag and select the following type: Floodlight Counter.
  7. Paste the advertiser ID, group tag string and activity tag string you copied in step 1.
    Floodlight Counter tag in Piwik PRO
  8. In Counting method, select one of the following methods: standard, unique or per session.
  9. In Standard variables, select the variable that contains the value you want to pass to the Floodlight custom variable.

    Tip: Floodlight custom variables are key-value pairs for tracking user data. They use keys like u1= or u2=.

  10. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.
  11. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.
  12. In Flight dates, set the date and time when the tag will fire.
  13. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  14. Click Save.
  15. Test your tag in debug mode.
  16. When you’re happy with how the tag works, click Publish.
  17. All set!

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