Floodlight Counter tag

The Floodlight Counter tag lets you count the number of page views that happened after a visitor saw or clicked your ad. In Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to find the the following values in the Floodlight code:

• src=: it’s the advertiser ID.
• type=: it’s a group tag string.
• cat=: it’s an activity tag string.

To set up a Floodlight Counter tag, follow these steps:

1. Go to Menu > Tag Manager.
2. Navigate to Tags.
3. Click Add new tag.
4. Name the tag and select the following type: Floodlight Counter.
5. Paste the advertiser ID, group tag string and activity tag string.
   

   

6. In Counting method, set Standard, Unique or Per session.
7. In Standard variables, select a variable that contains the value you want to pass to the Floodlight custom variable.

   Tip: Floodlight custom variables are key-values that can be used to track data that you collect about your users, for example, the type of shoes that a user purchases. Custom Floodlight variables use the keys u1= or u2=.

8. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
9. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
10. In Flight dates, set the date and time when the tag is fired.
11. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
12. Adjust trigger conditions.
13. When you’re done, click OK for the trigger.
14. Click Save for the tag.
15. Test your tag in debug mode.
16. When you’re happy with how the tag works, click Publish.