Note: In versions below 16.23.0, this tag is called DoubleClick Floodlight Counter.
The Floodlight Counter tag lets you count the number of page views that happened after a visitor saw or clicked your ad. In Tag Manager, you can set it up in a hassle-free way.
Before you set up the tag, you need to find the the following values in the Floodlight code:
- src=: it’s the advertiser ID.
- type=: it’s a group tag string.
- cat=: it’s an activity tag string.
To set up a Floodlight Counter tag, follow these steps:
- Go to Menu > Tag Manager.
- Navigate to Tags.
- Click Add new tag.
- Name the tag and select the following type: Floodlight Counter.
- Paste the advertiser ID, group tag string and activity tag string.
- In Counting method, set
Standard
,Unique
orPer session
. - In Standard variables, select a variable that contains the value you want to pass to the Floodlight custom variable.
Tip: Floodlight custom variables are key-values that can be used to track data that you collect about your users, for example, the type of shoes that a user purchases. Custom Floodlight variables use the keys
u1=
oru2=
. - In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will fire only for visitors who accept the selected consent type.
- Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
- In Flight dates, set the date and time when the tag is fired.
- In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
- Adjust trigger conditions.
- When you’re done, click OK for the trigger.
- Click Save for the tag.
- Test your tag in debug mode.
- When you’re happy with how the tag works, click Publish.