YouTube video tracking tag

Tag Manager

Available from 16.5.0

Note: For versions below 16.5.0, use a custom code for YouTube video tracking.

The YouTube video tracking tag helps you collect data about interactions with YouTube videos on your site or app. After setting up this tag, you can see collected data in video analytics reports.

To create and set up the YouTube video tracking tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add a tag.
  4. Name the tag and select the following type: YouTube video tracking.
  5. Click Next.
  6. Set up the following elements:
    • Track progress: If turned on, you’ll track percentage thresholds and interaction timestamps.
    YouTube video tracking tag in Piwik PRO
  7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will be fired only for visitors who consent to the selected consent type.
  8. Respect opt-out and DNT is turned on by default. Leave it as is, if you want to respect visitors who set Do-Not-Track in their browsers, or visitors who opt out of tracking using our opt-out form.
  9. In Flight dates, set the date and time when the tag is fired.
  10. In Tag triggers, click Choose existing trigger.
  11. Choose the following trigger: All page views.

    Note: You can also set a new trigger that will fire this tag on selected pages.

  12. When you’re done, click OK for the trigger.
  13. Click Save for the tag.
  14. Test your tag in debug mode.
  15. When you’re happy with how the tag works, click Publish.
  16. After some time, data will be collected and you will be able to see it under Menu > Analytics > Reports > Video analytics.
    Video analytics report in Piwik PRO

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