January 23, 2018
The Goals Overview report shows a breakdown of conversions and other metrics by individual goals.
The corresponding evolution and sparklines show the total number of conversions, the associated revenue as well as the conversion rate (visits that resulted in a conversion in percent).
Underneath, each goal is broken down into sparkline format.
Conversions can be broken down into locations, engagement, time and referrers in a table at the bottom of the page.
An individual report for each of the goals defined for your website can be generated in the Choose Goal sub-menu item.