Goal conversion tag

Tag Manager

Video tutorial: watch on YouTube

A goal conversion tag helps you track goals manually when standard methods won’t work.

To set it up, follow these steps:

  1. Create a new goal in Menu > Analytics > Goals and select manual tracking in its settings.

    Tip: Read more about goals.

  2. Copy the goal ID. You’ll need it in the next steps.
    Manual goal tracking in Piwik PRO
  3. Go to Menu > Tag Manager.
  4. Navigate to Tags.
  5. Click Add a tag.
  6. Name your tag and select the following type: Goal conversion.
  7. Click Next.
  8. Paste the goal ID and set the revenue if you want.
    Goal conversion in Piwik PRO

    Tip: You can add goal IDs and revenue dynamically using variables in Tag Manager.

    Note: You can track a previously created custom dimension by picking the index number of the dimension and providing its value. For more, read this article.

  9. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.
  10. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.
  11. In Flight dates, set the date and time when the tag will fire.
  12. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.
  13. Click Save.
  14. Test your tag in debug mode.
  15. When you’re happy with how the tag works, click Publish.
  16. All set!

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