Goal conversion tag

A goal conversion tag helps you track goals manually when standard methods won’t work.

To set it up, follow these steps:

1. Create a new goal in Menu > Analytics > Goals and select manual tracking in its settings.

Tip: Read more about goals.

2. Copy the goal ID. You’ll need it in the next steps.

Manual goal tracking in Piwik PRO

3. Go to Menu > Tag Manager.

4. Navigate to Tags.

5. Click Add a tag.

6. Name your tag and select the following type: Goal conversion.

7. Click Next.

8. Paste the goal ID and set the revenue, and currency if you want.

Note:

  • For more about currency conversion, see this article.
  • You can track a previously created custom dimension by picking the index number of the dimension and providing its value. For more, read this article.

Tip: You can add goal IDs and revenue dynamically using variables in Tag Manager.

9. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.

10. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.

11. In Flight dates, set the date and time when the tag will fire.

12. In Tag triggers, click Add a trigger or Choose existing trigger to set up a trigger for your tag.

13. Click Save.

14. Test your tag in debug mode.

15. When you’re happy with how the tag works, click Publish.

16. All set!