Goal conversion tag

Tag Manager

The Goal conversion tag lets you set up goals manually. It’s used when tracking goals with standard methods is impossible. In Tag Manager, you can set it up in a hassle-free way.

Before you set up the tag, you need to create a goal in Analytics, select manual tracking, and copy the goal ID.

A goal ID in Analytics.

Tip: To find the goal ID go to Menu > Analytics > Goals.

To set up a goal conversion tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. Click Add new tag.
  4. Name the tag and select the following type: Goal conversion.
  5. Click Next.
  6. Paste the goal ID and optionally set revenue.

    Tip: You can add a goal ID and revenue dynamically using variables in Tag Manager.

    Note: You can track a previously created custom dimension by picking the index number of the dimension and providing its value. For more, read this article.

  7. In Advanced tag settings, choose Consent type. Set it up if you use Consent Manager. The tag will fire only when selected consent is given by a visitor.
  8. Respect visitor privacy is turned on by default. Leave it as is, if you want to respect visitors who set a Do-Not-Track option in their browser or opted out from tracking.
  9. Enable document.write is turned off by default. Toggle this option, if your tag needs document.write.
  10. In Flight dates, set the date and time when the tag is fired.
  11. In Tag triggers, click Add new trigger or Choose existing trigger to set up a trigger for your tag.
  12. Adjust trigger conditions.
  13. When you’re done, click OK for the trigger.
  14. Click Save for the tag.
  15. Test your tag in debug mode.
  16. When you’re happy how the tag works, click Publish.

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