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Consent Manager Glossary

May 21, 2018

Consent – in Piwik PRO Marketing Suite it’s a visitor’s permission or agreement for being tracked. According to GDPR it’s crucial for collecting the data.

Consent Manager – Piwik PRO Marketing Suite provides a wide range of features to help your organization become GDPR-compliant. These features change how tags are triggered and how data is collected. Your visitors will be able to easily exercise their data subject rights. All such requests are stored in the Piwik PRO Consent Manager – you’ll see the status of requests so they can be addressed within the specified time limits. GDPR compliance will require more tedious work behind the scenes than is currently required, there is no getting around it. Piwik PRO takes care of as much of this as possible so you can focus on more pressing issues.

GDPR – The General Data Protection Act (GDPR) is being introduced (25.05.2018) by the European Union to regulate how personal data can be processed and stored. It’s intended to reinforce data protection.

Data Subject Request – these are requests regulated by GDPR – every visitor of yours has right to access his data, erase it, or rectify it.

Privacy Policy Page – According to GDPR regulations, on your privacy policy page, visitors should be able to review and adjust their consent status and exercise data subject rights. There are also other things that should be included on Privacy Policy Page but it depends on your company’s policy.

Privacy Policy Page Widgets – The Piwik PRO GDPR compliance feature provides two widgets, that you can install on your privacy policy page: Consent form link – to view a pop-up with privacy settings (consents) and Data subject request – to let a visitor send a request (erasure, rectification, access);

Extended consent form – first-time visitors will see a consent form (a pop-up) asking for a permission to collect data for a defined set of purposes (e.g. remarketing, A/B testing, etc.). Until the consent is given, certain categories of tags won’t be fired. If a visitor does not consent to some or all data collection purposes, the corresponding tags will stay disabled. It will be shown up once somebody will enter your website or once you will set the tags with a new tag type.

Simple consent form – A simple consent form helps visitors to give consent faster. All is needed is a click on button with no need to check any options before. It can be used only for one tag type. This pop-up will be served only if it’ll be activated and there will be only one type of consent to display – the same type as defined in Simple consent form options.

Consent bar -this is a “sticky” bar displayed at the top or bottom of the page to remind visitors about their rights regarding collection and processing of their data for specific purposes. Upon clicking it, the visitor will see either the Single consent or Extended consent form. It will be shown until the visitor submits the form. Please note that it’s optional.