Turn on or off GDPR compliance
GDPR compliance is an option in the website’s settings that turns on or off the tag firing mechanism in Tag Manager. The mechanism is linked to Consent Manager, and it fires a tag based on a consent given by a visitor. For example, if a visitor agrees to analytics but denies remarketing, the mechanism will fire analytics tags but won’t fire remarketing tags.
Now, what happens when a GDPR compliance option is on or off:
- When it’s turned on, each visitor is asked for consent before any data are collected and any tag is fired. (Except if an anonymous tracking option is enabled).
- When it’s turned off, each visitor is tracked normally and all tags are fired.
To turn on GDPR compliance, follow these steps:
- Go to Menu > Administration.
- Navigate to Websites & apps.
- On the left, pick a website or app you want to work with.
- In Settings, scroll until you see Privacy.
- In GDPR compliance, click Configure.
- Adjust additional settings:
- Restrict GDPR compliance only to UE visitors: It will show a consent form only to visitors from UE. This mechanism bases on a visitor’s IP address.
- Anonymous data tracking: It lets you collect non-identifiable data when visitors don’t agree to data collection. For more, read How can I get accurate statistics when visitors refuse to be tracked?
- Custom consent form: It lets you serve a custom consent form via API. This setting overrides default consent forms in Consent Manager.
- Custom privacy cookie domains: It lets you set a cookie domain when you’re showing a consent form on many websites. For example, if you have
www.app.clearbank.com, and you want to show the same consent form, you need to set one cookie domain. For that, you’ll use a wildcard such as
- Privacy cookie expiration period: It lets you set for how long the cookie is stored in visitor’s browser. After the cookie expires, the visitor is asked again for the consent.
Here’s a list of countries that are currently a part of UE: Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK, Iceland, Liechtenstein, Norway, Switzerland.
Now, when GDPR compliance is turned on, you need to set an appropriate type for each tag in Tag Manager.
For more about tags, read: Create a tag.