Set goals for your website

Analytics new

Every website has a purpose. Some websites exist to give information or entertain, others to sell a product or provide a service. Whatever the aim of the website is, it’s easy to lose sight of it when looking at all web data. For example, the number of sessions, page views or bounce rate are important metrics. They are useful to examine the website in detail. But if you want to focus on the numbers crucial for your business, you’ll need to set up and count goals for your website.

The goal can be any action a visitor takes that is important for your business. For example, the signup, submitting a contact form, newsletter signup, playing a video, buying a product, or downloading the ebook. So when you start working with goals, think about the purpose of your business and how it is being reflected on the website. You may be tempted to set up many goals for the website, but hold your horses and define the most important ones.

In this article, we’ll show you how to set up a goal.

Create a goal

To create a goal, follow these steps:

  1. Go to Menu > Analytics (new).
  2. Navigate to Goals.
  3. On the left, click Add new goal.
  4. Name the goal.
  5. Set Track the goal automatically. We’ll cover how to track a goal manually later.
  6. In the goal settings, pick the event type. For example, Visit page with URL.
  7. In the goal settings, set conditions. For example, URL is exactly https://clearbank/success/.
  8. Optionally, adjust advanced settings.
  9. When done, click Save.

Once the goal is ready, Piwik PRO will start collecting information about goal conversions and will count the goal conversion rate. Additionally, if you’ve set a monetary value for a goal, Piwik PRO will record the value when a goal is completed and count the total value.

View the goal report

When you are done with setting goals for your website and waited a bit to collect visitors data, you can start looking at the goal report.

To access the goal report, follow these steps:

  1. Go to Menu > Analytics (new).
  2. Navigate to Goals.
  3. On the left, pick the name of the goal you want to work with.
  4. View the report.

The goal report is not the only report with data about goals. The numbers for goal conversion, goal conversion rate, and goal revenue will appear in most of the core reports in Analytics (new). For example, in the engagement report (Menu > Analytics (new) > Reports > Engagement).

Goal examples

As we’ve already mentioned, goals can take different shapes. To give you some inspiration for defining goals, we’ll list a few of them as examples:

  • Visit a contact page: the goal is achieved when a visitor visits the page with contact information.
  • Sends a contact form: the goal is achieved when a visitor submits a contact form.
  • Newsletter signup: the goal is achieved when a visitor signs up for a newsletter.
  • Buys a product: the goal is achieved when a visitor makes a purchase.
  • App signup: the goal is achieved when a visitor signs up to use our app.
  • Ebook download: the goal is achieved when a visitor downloads an ebook. (Keep in mind that we can only track the visitor clicking the download button, but we don’t know if the visitor downloaded the file completely.)
  • Play a video: the goal is achieved when a visitor starts watching a video.

We hope these examples will be helpful for you and you’ll come up with ideas that will suit your website and its purpose. In case you need help, reach out to us. We’ve mastered setting goals for websites and are ready to give you a hand.

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