6 useful examples of how to use audiences and data activations

Nowadays, businesses have a lot of information about their customers thanks to digital technology. Audience activation is a way to use this information to create better marketing campaigns and improve the customer experience. In this article, we’ll look at five examples of how businesses can use audience activation and data to be more efficient in their marketing efforts and grow their business. We’ll talk about things like re-engaging inactive high spenders, encouraging undecided shoppers to buy, upgrading free users into paid subscribers and more. These techniques can help businesses make the most of their data and connect with their customers better.

Re-engage inactive big spenders

To re-engage inactive big spenders, follow these steps:

1. Use the default audience called Lapsed big spenders or create a custom audience with the following conditions:

   All users who…

   • have the attribute: Total revenue is greater than 500 €.
   • didn’t perform the event in the last 30 days: Event type is Ecommerce conversion.

   

2. Create a Slack activation or Microsoft Teams activation and send a message to your sales channel with user data. Assign a salesperson to that user.
3. Add audience members to your Mailchimp list via our data activation and send them an exclusive offer.

Encourage undecided shoppers to buy

To encourage shoppers who haven’t decided yet to buy your product, follow these steps:

1. Use the default audience called Promising customers or create a custom audience with the following conditions:

   All users who…

   • performed the event more than 10 times in the last 24 hours: Page URL contains /product/.
   • didn’t perform the event: Event type is Ecommerce conversion.

   

2. Add audience members to your Mailchimp list via our data activation and send them a discount coupon.

Boost conversion rates for visitors coming from a campaign

To increase conversion rates for visitors coming from your campaigns, follow these steps:

1. Use the default audience called Campaign visitors or create a custom audience with the following conditions:

   All users who…

   • have the attribute: First Channel is Campaign.
   • have the attribute: First Campaign name contains (case sensitive) campaign_name.

   

2. Trigger a popup tag that shows a banner with a discount code. Use the created audience in trigger conditions.

Re-engage users who abandoned their carts

To win back customers who didn’t complete their purchase, follow these steps:

1. Use the default audience called Cart abandoners or create a custom audience with the following conditions:

   All users who…

   • performed the event in the last 24 hours: Event is Page view. Page URL contains checkout.
   • didn’t perform the event in the last 24 hours: Event type is Ecommerce conversion.
   • didn’t perform the event in the last 1 hour: Event type is Page view.

   Note: The last condition is optional and is used to delay activation.

   

2. Trigger a popup tag that shows a banner with a discount code. Use the created audience in trigger conditions.

Offer premium products to big spenders

To offer premium products to people who spend a lot of money in your store, follow these steps:

1. Use the default audience called Big spenders or create a custom audience with the following conditions:

   All users who…

   • have the attribute: Total revenue is 500 €.

   

2. Add audience members to your Mailchimp list via our data activation and send them a limited-time offer for a premium product.

Turn active users to newsletter subscribers

To encourage active users to sign up for your newsletter, follow these steps:

1. Use the default audience called Active users or create a custom audience with the following conditions:

   All users who…

   • performed the event at least 20 times in the last 7 days: Event is Page view.

   

2. Trigger a popup tag that shows a newsletter sign-up banner. Use the created audience in trigger conditions.