About Consent Manager

Consent Manager lets you collect consents to data collection and manage data subject requests. It was designed to help you comply with GDPR and has a mechanism that lets you fire tags only to visitors who agreed to data usage.

By default, Consent Manager is turned on and first-time visitors see a consent form asking for permission to collect data. Depending on what types of tags you’re using, the form will ask for a specific purpose of data collection, for example, analytics, conversion tracking, remarketing, and more.

Consent Manager is connected to Tag Manager. When a visitor agrees on data collection and usage then tags that use these data will fire. Tags that do not require any consent will work as usual.

In Consent Manager, you can:

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