The audience overview report gives you a bird’s-eye view of what’s happening with your site visitors. It shows you key info like the number of visitors, sessions, page views and conversions. It’s a handy report that helps you understand visitor behavior without overwhelming you with details.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Audience overview.
- Done! You can now view your report.
- (Optional) Apply segements and quickly compare visitors.
Metrics in the report
The table below describes the metrics you’ll find in your audience overview report.
| Metric name | Description |
|---|---|
| Sessions |
The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event performed in that session. Note: Learn more about sessions. |
| Visitors |
The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day. Note: Learn more about visitors. |
| Page views | The number of times a page was visited. |
| Events per session | The average number of events in a session. Events per session = Events / Sessions. |
| % of returning visitors | The percentage of people who came back to your website again. |
| Conversions |
The number of goal completions. Note: You need to set goals to collect this data. |
| Conversion rate |
The percentage of sessions in which visitors completed a goal. Note: You need to set goals to collect this data. |
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