The audience overview report shows key information about visitors on your website. It’s a good report to quickly understand visitors’ behavior without digging into much detail.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Audience overview.
- View the report.
Metrics in the report
In the audience overview report, you’ll find the following metrics:
- Sessions: The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over).
- Visitors: The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.
- Page views: The number of times a page was visited.
- Events per session: The average number of events in a session.
Events per session = Events / Sessions. - % of returning visitors: The percentage of people who came back to your website again.
- Conversions: The number of goal completions. (You need to set goals to collect this data.)
- Conversion rate: The percentage of sessions during which visitors completed a goal.
Goal conversion rate = Sessions with a completed goal / Sessions * 100%(You need to set goals to collect this data.)
You can export this report to the CSV, XML, JSON, or JSON (KV) file format. Also, this report helps you quickly compare segments and discover basic differences between two groups of visitors.
