Element presence trigger

An element presence trigger fires a tag when a specific element, like a button or form, is present on a page. It does this after the page has fully loaded (when the DOM is ready). Even if the element is added to the page after it initially loads, the trigger will still detect it and activate the tag.

By default, the tag fires whenever the selected element is present on any page. But you can change it so that the tag fires on a specific page or under specific conditions.

Here’s a list of conditions available in this trigger.

CSS selector conditions

Condition type	Description	Example
CSS selector	Fires the tag when the selected element is present on a page.	`.promo_banner`

Event conditions

Condition type	Description	Example
Page URL	Fires the tag when a visitor is on a page with the selected page URL and the selected element is present. For example, a visitor is on the page `https://clearbank.com/product-tour` and the selected element is present.	`Page Url equals https://clearbank.com/product-tour/`
Page path	Fires the tag when a visitor is on a page with the selected page path. For example, a visitor is on the page that contains the path `/product-tour` and the selected element is present.	`Page Path contains /product-tour`
Page hostname	Fires the tag when a visitor is on a page hosted on the selected domain and the selected element is present. For example, a visitor is on the page that is hosted on `clearbank.com` and the selected element is present.	`Page Hostname equals clearbank.com`
History source	Fires the tag when a visitor is on a page where a specific history event (`pushState`, `replaceState`, `popState` or `hashchange`) occurs and the selected element is present. For more on the `history` object, see this article.	`History source equals pushState`
History fragment	Fires the tag when a visitor is on a page where the hash in the page URL matches the selected condition and the selected element is present.	`History fragment equals pricing` Example URL: https://example.com/#pricing
Old history fragment	Fires the tag when a visitor is on a page where the previous hash in the page URL matches the selected condition and the selected element is present. For more on the `hashchange` event, see this article.	`Old history fragment equals about-us` Example previous URL: https://example.com/#about-us
History state	Fires the tag when a visitor is on a page where the history state in the page URL matches the selected condition and the selected element is present. For more on the `history.state` property, see this article.	`History state is set` or `History state equals my-state`
Old history state	Fires the tag when a visitor is on a page where the previous history state in the page URL matches the selected condition and the selected element is present. For more on the `history.state` property, see this article.	`Old history state is set` or `Old history state equals my-state`
Referrer	Fires the tag when a visitor is on a page to which they were directed by the selected referrer and the selected element is present. This referrer is internal, meaning that it belongs to the same domain as your site. For example, a visitor comes from `https://clearbank.com/blog` and the selected element is present.	`Referrer equals https://clearbank.com/blog`
External referrer	Fires the tag when a visitor is on a page to which they were directed by the selected external referrer. This referrer is external, meaning that it has a different domain than your site. For example, a visitor comes from `https://google.com` and the selected element is present.	`External referrer equals https://google.com`
Campaign	Fires the tag when a visitor is on a page to which they were directed by the selected campaign (based on the utm_campaign parameter) and the selected element is present.	`Campaign equals winter-promo`
Traffic source	Fires the tag when a visitor is on a page to which they were directed by the selected traffic source and the selected element is present. Possible values: campaign, organic search, social, referral, direct.	`Traffic source equals direct`
Returning visitor	Fires the tag when a visitor is a returning visitor and the selected element is present. The returning visitor is recognized by Tag Manager, which uses the stg_returning_visitor cookie.	`Returning visitor is true`
Variable-based conditions	Any variable you add will appear in the list of conditions and you can use it to define trigger conditions.	––

Tip: Learn more about trigger conditions.

Multiplicity

Possible multiplicity conditions
Each time new elements are found
Once for each page view
Once in a session

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