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Site Search

January 23, 2018

The Site Search report provides you the information about what your visitors search for on your internal search engine (if you have one on your website).

Tracking internal searches is a great way to learn more about what your audience is looking for or what they have trouble finding without using the search engine. It may lead you to reorganize your website’s layout or the website’s map. It can also point you toward new content ideas, to meet your visitors’ needs and expectations, and positively change their experience on your website.

But learning the most popular keywords your visitors used is just one part of this report. You can also see what they did afterward, by choosing the Pages Following a Site Search report. It not only gives you the information on websites most frequently visited after all the searches. You can even find out which keywords led them to a particular site, by choosing Open Transitions and then the From Internal Search option.

Other useful reports related to site searches are Search Keywords with No Results and Search Categories. Both are extremely useful, but the first one can give you a lot of insight into what your website is lacking or into problems with your internal search engine (especially if keywords appearing in the report should point to the specific web page).

How to implement Site Search in Piwik PRO

If you want to implement internal Site Search Tracking, first go to Analytics Settings to access the administration area, then on Websites Settings.

Once you do that scroll down to find the Site Search option and enter list of query parameters specifying search category.