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Custom Reports: Piwik PRO metrics & dimensions

August 30, 2018

Through all Custom Reports metrics, you can choose between:

Piwik PRO Metrics
Piwik PRO Derived Metrics
Piwik PRO Dimensions
Piwik PRO Exclusive Dimensions
Piwik PRO Ecommerce Dimensions

Piwik PRO metrics

Name Description Discrepancies Category
Events Total number of events of any type (i.e. page view, download, click on outlink etc.) performed by visitors. Session
Sessions Total number of sessions.
Session is a set of events user performed on your website or application. Session starts with first event and ends up 30 minutes after the last event.
Page Views Total number of times a page was visited. Event
Unique Page Views Total number of times a page was visited.
If it was viewed multiple times by one user during one session, it is counted only once.
In other words, each unique URL counts only once per session.
Event
Entries Total number of first page views within a session. Analytics Metric: Entrances
Analytics doesn’t require a page view to count an entry.
Discrepancies between Analytics and Custom Reports are caused by a different approach to calculating that metric. In Custom Reports entry is counted only if page view event was tracked while in Analytics when page view or other events (i.e. download, outlink) were tracked as the first event in session.
Discrepancies can be also noticeable for Entry Rate.
Session
Exits Total number of last page views within a session. Analytics doesn’t require a page view to count an exit.
Discrepancies between Analytics and Custom Reports are caused by a different approach to calculating that metric. In Custom Reports exit is counted only for the last page view event while in Analytics, when page view or other events (i.e. download, outlink) were tracked as the last event in session.
Discrepancies can be also noticeable for Exit rate.
Session
Bounces Number of sessions where there was an entry page view, but it was not followed by:
Another page view
– Or a goal conversion
– Or an ecommerce conversion.
Analytics has a less strict definition of a bounce. It allows more event types to cause the session not count as bounce. Eventually it leads in discrepancies in bounces, bounce rate, bounce rate (events) metrics. Session
Visitors Total number of unique visitors. Every user is only counted once, even if they visit the website multiple times a day. Session
Users Total number of unique identified users.
It is the number of unique active users that have a User ID set (via the Tracking code function ‘setUserId’).
Session
Visitor IPs Total number of unique IP addresses (IPv4). Session
Outlinks Total number of clicks on URLs in external domains (outlinks). Event
Unique Outlinks Total number of clicks on URLs in external domains(outlinks). Each unique URL counts only once per session. Event
Downloads Total number of clicks on downloadable resources. Event
Unique Downloads Total number of clicks on downloadable resources. Each unique URL counts only once per session. Event
Searches Total number of internal searches within a site. Event
Unique Searches Total number of unique internal searches within a site. Each unique combination of search keyword and search category counts only once per session. Event
Custom Events Total number of custom events tracked. Event
Unique Custom Events Total number of custom events tracked. Each unique combination of event category, event action and event name counts only once per session. Event
Content Impressions Total number of times when content block was displayed. Event
Unique Content Impressions Total number of times when content block was displayed. Each unique combination of content name, content piece and content target counts only once per session. Event
Content Interactions Total number of times when user interacted with a content block (e.g. click). Event
Unique Content Interactions Total number of times when user interacted with a content block (e.g. click). Each unique combination of content name, content piece and content target counts only once per session. Event
Goal Conversions Total number of goal conversions. Event
Ecommerce Conversions Total number of purchases (requires ecommerce plugin). Ecommerce
Ecommerce Abandoned Carts Total number of abandoned carts (requires ecommerce plugin). At most one per session. Ecommerce

Piwik PRO Derived metrics

Name Description Discrepancies Category
Entry Rate Percentage of sessions where first page view matches the dimension.
This metric makes most sense when used with Event URL dimension.
Analytics has a different definition of entry. See entries metric for details. Session
Exit Rate Percentage of sessions where last page view matches the dimension.
This metric makes most sense when used with Page URL dimension.
Analytics has a different definition of exit. See exits metric for details. Session
Exit Rate (Events) Percentage of unique page views where the last page view matches the dimension.
The rate doesn’t include sessions that didn’t have any page views.
Analytics has a different definition of exit. See exits metric for details. Session
Bounce Rate The percentage of sessions that only had a single pageview. This means, that the visitor left the website directly from an entry page. Analytics has a different definition of bounce. See bounces metric for details. Session
Bounce Rate (Events) The percentage of sessions that started on particular page and left the website straight away.
This metric makes most sense when used with Page URL dimension.
Analytics has a different definition of bounce. See bounces metric for details. Session
Content Interaction Rate Percentage of users who interacted with content after it was displayed. Event
Goal Conversion Rate Percentage of sessions that converted a goal. Event
Ecommerce Conversion Rate Percentage of sessions that converted an ecommerce order. Ecommerce
Events Per Session Average number of events per session (see “Events” metric). Similar Analytics Metric: Actions per Visit

Different values due to a different definition Actions <> Events:
Actions in Analytics don’t include all of the action types (i.e. the action type is page view or outlink)
Events in Custom Reports are all events (page views, outlinks, custom events etc. See Events definition in the glossary)

Session

Piwik PRO dimensions

Name Description Discrepancies Category
Date Date and time of the event in the website’s timezone. Session
Session Exit URL URL of the last page visited during the session. Exit definition is different in Analytics, so the dimension value may differ. See Exits metric for details Session
Session Exit Title Title of the last page visited during the session. Exit definition is different in Analytics, so the dimension value may differ. See Exits metric for details Session
Session Entry URL URL of the first page visited during the session. Entry definition is different in Analytics, so the dimension value may differ. See Entries metric for details. Session
Session Entry Title Title of the first page visited during the session. Entry definition is different in Analytics, so the dimension value may differ. See Entries metric for details. Session
Total Session Time Time from the first to the last event in session measured with one second precision. Session
Total Events In Session The number of events of all types in a session. Session
Total Page Views In Session The number of page views in a session. Session
Total Unique Page Views In Session The number of unique page views in a session. Session
Total Outlinks In Session The number of outlink events in a session. Session
Total Unique Outlinks In Session The number of unique outlinks in a session. Session
Total Downloads In Session The number of download events in a session. Session
Total Unique Downloads In Session The number of unique download events in a session. Session
Total Site Searches In Session The number of site search events in a session. Session
Total Unique Site Searches In Session The number of unique site search events in a session. Each unique combination of search keyword and search category counts only once per session. Session
Total Custom Events In Session The number of custom events in a session. Session
Total Unique Custom Events In Session The number of unique custom events in a session. Each unique combination of event category, event action and event name counts only once per session. Session
Total Content Impressions In Session The number of content impressions events in a session. Session
Total Unique Content Impressions In Session The number of unique content impressions events in a session. Each unique combination of content name, content piece and content target counts only once per session. Session
Total Content Interactions In Session The number of content interactions events in a session. Session
Total Unique Content Interactions In Session The number of unique content interactions in a sessions. Each unique combination of content name, content piece and content target counts only once per session. Session
Total Goal Conversions In Session The number of goal conversions in a session. Session
Total Ecommerce Conversions In Session The number of ecommerce conversions in a session. Requires ecommerce module installed. Session
Total Abandoned Carts In Session The number of abandoned carts in a session. Requires ecommerce module installed. Session
User ID External User identifier. Session
Page Title Title of the page that tracked an event.
Due to the way Analytics stores events, these may not be available for all events.
Event
Page URL URL of the page that tracked an event.
Due to the way Analytics stores events, these may not be available for all events.
Event
Previous Event URL URL of the previous event. Event
Previous Event Title Title of the previous event. Event
Time On Page Time spent by user on a specific page. Calculated differently than in Analytics (in Custom Reports it’s defined as the difference between server timestamps of subsequent page views). Last page view time is calculated from heartbeat custom events. Event
Page Generation Time The duration of page load on the viewer’s device measured with precision up to milliseconds. Event
Channel Channel of the incoming traffic.
Possible values:
– Direct Entry
– Search Engine
– Website
– Campaign
Traffic
Source / Medium Dimension that consists of traffic source (origin of the website traffic, e.g. “utm_source”) and medium (category of the traffic source, e.g. “utm_medium”). Traffic
Referrer URL URL of the page referring to your website. Traffic
Keyword Keyword added to the incoming traffic. Traffic
Campaign Name Campaign name taken from “utm_campaign”. Traffic
Campaign Content Campaign content taken from “utm_content”. Traffic
Campaign ID Campaign ID taken from “utm_id”. Traffic
Operating System The name of visitor’s operating system. Analytics Dimension: Operating System Family

Operating System field in Custom-Reports is more detailed than Operating System Family in Analytics.

Device & platform
Operating System Version The version of the operating system. Device & platform
Browser Name The browser name. Device & platform
Browser Version The version of the browser. Device & platform
Browser Engine The name of the browser engine like WebKit or Blink. Device & platform
Browser Language The preferred language of the user (in ISO-639 format). Device & platform
Device Type Visitor’s device type like Smartphone or Smart TV Device & platform
Device Brand The brand of the visitor’s device. Device & platform
Device Model Name of the model of visitor’s device. Device & platform
Resolution The width and height of the visitor’s device in pixels (e.g. “1920×1080”). Device & platform
Resolution Width The width of the visitor’s device in pixels. Device & platform
Resolution Height The height of the visitor’s device in pixels. Device & platform
PDF Plugin Presence of the plugin in the visitor’s browser. Device & platform
Flash Plugin Presence of the plugin in the visitor’s browser. Device & platform
Java Plugin Presence of the plugin in the visitor’s browser. Device & platform
Director Plugin Presence of the plugin in the visitor’s browser. Device & platform
QuickTime Plugin Presence of the plugin in the visitor’s browser. Device & platform
RealPlayer Plugin Presence of the plugin in the visitor’s browser. Device & platform
Windows Media Player Plugin Presence of the plugin in the visitor’s browser. Device & platform
Gears Plugin Presence of the plugin in the visitor’s browser. Device & platform
Silverlight Plugin Presence of the plugin in the visitor’s browser. Device & platform
Cookie Support Support for cookies in the visitor’s browser. Device & platform
City Visitor’s city according to GeoIP2 library. Possible differences because not all data is normalized in Analytics and it uses custom city labelling. Location
Subdivision Main country’s subdivision according to
ISO-3166 standard.
Possible differences because not all data is normalized in Analytics and it uses custom subdivision labelling. Location
Country Country according to
ISO-3166 standard.
Location
Latitude Visitor’s geographic latitude, expressed in degrees. Location
Continent Continent according to
ISO-3166 standard.
Possible differences because not all data is normalized in Analytics and it uses custom subdivision labelling.
Example: Central America, which is not part of the ISO-3166 standard.
Location
Longitude Visitor’s geographic longitude, expressed in degrees. Location
Provider Name of the Internet Service Provider. Location
Organization Organization name (usually corporate, government or educational). In situations where a specific business entity is not identified, organization contains the ISP name instead of the name of the business. Location
Designated Market Area A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. Location
Returning Visitor Information about returning visitor. Possible values: “New”, “Returning” and “Returning customer” Location
Session Number Sequential number of the session (per visitor), starts with 1. Location
Days Since Last Session The number of days since previous session of the visitor. Location
Days Since First Session The number of days between a given session and the first session of the visitor. User
Days Since Order The number of days between a given session and the last order of the visitor. User

Piwik PRO Exclusive Dimensions

Name Description Matching Metrics Category
Outlink URL External URL that was clicked by User. Outlinks
Unique Outlinks
Event
Download URL Resource URL that was downloaded by User. Downloads
Unique Downloads
Event
Search Keyword Internal site search parameters. Searches
Unique Searches
Event
Search Category Internal site search parameters. Searches
Unique Searches
Event
Search Results Count Internal site search parameters. Searches
Unique Searches
Event
Content Name Content tracking parameters (impressions and interactions) Content Impressions
Unique Content Impressions
Content Interactions
Unique Content Interactions
Content Interaction Rate
Event
Content Piece Content tracking parameters (impressions and interactions). Content Impressions
Unique Content Impressions
Content Interactions
Unique Content Interactions
Content Interaction Rate
Event
Content Target Content tracking parameters (impressions and interactions). Content Impressions
Unique Content Impressions
Content Interactions
Unique Content Interactions
Content Interaction Rate
Event
Content Interaction Content tracking parameters (impressions and interactions). Content Impressions
Unique Content Impressions
Content Interactions
Unique Content Interactions
Content Interaction Rate
Event
Goal Name Goal conversion parameters. Goal Conversions
Goal Conversion Rate
Event
Goal Revenue Revenue is also available for ecommerce conversions. Goal Conversions
Goal Conversion Rate
Event
Lost Revenue Revenue is also available for the abandoned carts. Abandoned Carts Event
Custom Event Category Custom event parameter. Custom Events
Unique Custom Events
Custom Event
Custom Event Action Custom event parameter. Custom Events
Unique Custom Events
Custom Event
Custom Event Name Custom event parameter. Custom Events
Unique Custom Events
Custom Event
Custom Event Value Custom event parameter. Custom Events
Unique Custom Events
Custom Event

Piwik PRO Ecommerce Dimensions

Name Type Description Discrepancies Category
Item Count integer The number of items in an order or an abandoned basket. Ecommerce
Order ID text The ID of the ecommerce order. Ecommerce
Revenue currency The value of order revenue Ecommerce
Revenue (Discount) currency The value of order discount. Ecommerce
Revenue (Shipping) currency The value of order shipping. Ecommerce
Revenue (Subtotal) currency The value of order subtotal. Ecommerce
Revenue (Tax) currency The value of order tax. Ecommerce