List of dimensions and metrics

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Here’s a list of dimensions and metrics in Piwik PRO with a description, category used in the app, and scope.

Remember that when you are creating a report, you can’t combine an event dimension with a metric calculated for a session dimension. They need to belong to the same scope. See the examples below:

  • Correct: page URL (event scope) + page view (event scope)
  • Incorrect: page URL (event scope) + average session time (session scope)

To learn more about dimensions, metrics, and their scope, read: What are dimensions and metrics?

Dimensions

Name Description Category Scope
Date Day and time of the event in the site’s time zone. Session Event
Session exit URL The URL of the last visited page during the session. Session Session
Session exit title The page title of the last visited page during the session. Session Session
Session entry URL The URL of the first visited page during the session. Session Session
Session entry title The URL of the first visited page during the session. Session Session
Session time The duration of a session measured from the first to last event during a visit. Session Session
Events in session The number of events during a session. Session Session
Page views in session The number of page views during a session. Session Session
Unique page views in session The number of unique page views during a session. Session Session
Outlinks in session The number of clicked outlinks during a session. Session Session
Unique outlinks in session The number of uniquely clicked outlinks during a session. Session Session
Downloads in session The number of download events during a session. Session Session
Unique downloads in session The number of unique download events during a session. Session Session
Site searches in session The number of searches on your website during a session. Session Session
Unique site searches in session The number of unique searches on your website during a session. Session Session
Custom events in session The number of custom events during a session. Session Session
Unique custom events in session The number of unique custom events during a session. Session Session
Content impressions in session The number of content impressions during a session. Session Session
Unique content impressions in session The number of unique content impressions during a session. Session Session
Content interactions in session The number of content interactions during a session. Session Session
Unique content interactions in session The number of unique content interactions during a session. Session Session
Goal conversions in session The number of completed goals during a session. Session Session
Ecommerce conversions in session The number of e-commerce conversions during a session. Session Session
Abandoned carts in session The number of abandoned carts during a session. Session Session
User ID The ID of the visitor coming from an external source. Session Session
Page title The title of the page on which an event took place. Event Event
Page URL The URL of the page on which an event took place. Event Event
Previous event URL The URL of the page on which the previous event took place. Event Event
Previous event title The title of the page on which the previous event took place. Event Event
Time on page The amount of time the visitor spent on the page. Event Event
Page generation time The page loading time on the visitor’s device. Event Event
Channel The channel of the incoming traffic. The channels are: direct entry, search engine, website, and campaign. Traffic Session
Source / medium The source of the incoming traffic or the source added as a campaign parameter. Traffic Session
Referrer URL The URL of the page that referred a visitor to your website. Traffic Session
Keyword The keyword that a visitor used in a search engine or a keyword added as a campaign parameter. Traffic Session
Campaign name The name of an online campaign taken from utm_campaign. Traffic Session
Campaign Content The content of an online campaign taken from utm_content. Traffic Session
Campaign ID The ID of an online campaign taken from utm_id. Traffic Session
Operating system The name of the visitor’s operating system. Device & platform Session
Operating system version The version of the visitor’s operating system. Device & platform Session
Browser name The name of the visitor’s browser. Device & platform Session
Browser version The version of the visitor’s browser. Device & platform Session
Browser engine The name of the visitor’s browser engine. Device & platform Session
Browser language The language of the visitor’s browser. Device & platform Session
Device type The type of the visitor’s device. Device & platform Session
Device brand The brand of the visitor’s device. Device & platform Session
Device model The model of visitor’s device. Device & platform Session
Resolution The number of horizontal and vertical pixels on the visitor’s device. Device & platform Session
Resolution width The number of vertical pixels on the visitor’s device. Device & platform Session
Resolution height The number of horizontal pixels on the visitor’s device. Device & platform Session
PDF plugin An enabled or disabled PDF plugin in the visitor’s browser. Device & platform Session
Flash plugin An enabled or disabled flash plugin in the visitor’s browser. Device & platform Session
Java plugin An enabled or disabled Java plugin in the visitor’s browser. Device & platform Session
Director plugin An enabled or disabled Director plugin in the visitor’s browser. Device & platform Session
QuickTime plugin An enabled or disabled QuickTime plugin in the visitor’s browser. Device & platform Session
RealPlayer plugin An enabled or disabled RealPlayer plugin in the visitor’s browser. Device & platform Session
Windows Media Player plugin An enabled or disabled Windows Media Player plugin in the visitor’s browser. Device & platform Session
Gears plugin An enabled or disabled Gears plugin in the visitor’s browser. Device & platform Session
Silverlight Plugin An enabled or disabled Silverlight plugin in the visitor’s browser. Device & platform Session
Cookie support An enabled or disabled support for cookies in the visitor’s browser. Device & platform Session
City The city in which a visitor entered your website. Location Session
Subdivision The country’s subdivision in which a visitor entered your website. Location Session
Country The country in which a visitor entered your website. Location Session
Latitude Geographic latitude at which a visitor entered your website. Location Session
Continent The continent in which a visitor entered your website. Location Session
Longitude Geographic longitude at which a visitor entered your website. Location Session
Provider The name of the visitor’s internet service provider. Location Session
Organization The name of the visitor’s organization, such as a business, education, government unit. Location Session
Designated market area A media region where people receive similar content on TV, radio, newspaper, and internet. Location Session
Returning visitor A new or returning visitor. Location Session
Session number The count of the visitor’s session. Location Session
Days since last session The number of days since the visitor had their last session. Location Session
Days since first session The number of days since the visitor had their first session. Location Session
Days since order The number of days since the visitor made their last order. User Session
Session second URL The URL of the second page visited by a visitor during a session. Session Session
Session second title The title of the second page visited by a visitor during a session. Session Session
Next page view URL The URL of the page that was viewed next. Event Event
Next page view title The title of the page that was viewed next. Event Event
Outlink URL The URL of the external domain that was clicked by the visitor. It works only with these metrics: outlinks, unique outlinks. Event Event
Download URL The URL of the downloadable file clicked by the visitor. It works only with these metrics: downloads, unique downloads. Event Event
Search keyword The keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. Event Event
Search category The category of the keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. Event Event
Search results count The count of searches on your website. It works only with these metrics: searches, unique searches. Event Event
Content name The name of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Content piece The piece of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Content target The target of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Content interaction The type of interaction with the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. Event Event
Goal name The name of the goal. It works only with these metrics: goal conversions, goal conversion rate. Event Event
Goal revenue The revenue counted for the goal. It works only with these metrics: goal conversions, goal conversion rate. Event Event
Lost revenue The revenue lost due to abandoned carts. It works only with these metrics: abandoned carts. Event Event
Custom event category The category of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Custom event action The action of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Custom event name The name of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Custom event value The value of the custom event. It works only with these metrics: custom events, unique custom events. Custom event Event
Item count The number of items in an order or abandoned basket. Ecommerce Event
Order ID The ID of the e-commerce order. Ecommerce Event
Revenue The value of the order. Ecommerce Event
Revenue (discount) The discount value of the order. Ecommerce Event
Revenue (shipping) The shipment value for the order. Ecommerce Event
Revenue (subtotal) The subtotal value of the order. Ecommerce Event
Revenue (tax) The tax value of the order. Ecommerce Event
Search engine keyword Queries that generated impressions of your website’s URLs in Google organic search results.

Google Search Console Session

Metrics

Name Description Category Scope
Events The number of events performed by visitors, such as a page view, download, click on an outlink, and more. Session Event
Sessions The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event. Session Session
Page views The number of times a page was visited. Event Event
Unique page views The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once.

Event Event
Entries The number of page views for a page that was the first during a session. Session Event
Exits The number of page views for a page that was the last during a session. Session Event
Bounces The number of sessions during which visitors viewed an entry page but didn’t continue to another page view, goal conversion, or e-commerce conversion. Session Session
Visitors The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day. Session Session
Users The number of visitors with the User ID. Session Session
Visitor IPs The number of unique IP addresses with the IPv4 protocol. Session Session
Outlinks The number of clicks on links to external domains. Event Event
Unique outlinks The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once. Event Event
Downloads The number of clicks on links to downloadable files. Event Event
Unique downloads The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once. Event Event
Searches The number of searches on your website. Event Event
Unique searches The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. Event Event
Custom events The number of tracked custom events. Event Event
Unique custom events The number of tracked unique custom events. Each unique combination of an event category, action, and name is counted once per session. Event Event
Content impressions The number of times a content block was displayed to visitors. Event Event
Unique content impressions The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. Event Event
Content interactions The number of times visitors interacted with a content block, for example, clicked an element in a content block. Event Event
Unique content interactions The number of times visitors uniquely interacted with a content block, for example, clicked an element in a content block. Each unique combination of content name, piece, and target is counted once per session. Event Event
Goal conversions A number of goal completions. Event Event
Ecommerce conversions The number of purchases. Ecommerce Event
Ecommerce abandoned carts The number of abandoned carts. Ecommerce Event
Entry rate The percentage of sessions that started on a selected page. It works only with these dimensions: page URL, page title, session entry URL. Entry rate = Entries / Sessions * 100% Session Session
Exit rate The percentage of sessions that finished on a selected page. Exit rate = Exits / Sessions * 100% Session Session
Exit rate (events) The percentage of sessions that finished on a selected event. Exit rate (event) = Exits / Unique page views * 100% Session Event
Bounce rate The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or e-commerce conversion. Bounce rate = Bounces / Sessions * 100% Session Session
Bounce rate (events) The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or e-commerce conversion. It was created to count bounce rate for entry pages so you can use it with a page URL dimension. Bounce rate (events) = Bounces / Entries * 100% Session Event
Content interaction rate The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions * 100% Event Event
Goal conversion rate The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% Event Event
Ecommerce conversion rate The percentage of sessions during which visitors made an e-commerce order. Ecommerce conversion rate = Sessions with an e-commerce order / Sessions * 100% Ecommerce Event
Events per session The average number of events in a session. Session Session
Impressions The number of times any URL from your site appeared in Google search results and was seen by a visitor. It doesn’t include paid Google Ads search impressions. Google Search Console Session
Clicks The number of clicks on your website URLs from Google Search results. It doesn’t include clicks on paid Google Ads search results. Google Search Console Session
CTR The click-through rate. CTR = Clicks / Impressions * 100 Google Search Console Session
Average position (search engine) The average ranking of your website’s URL for the one or more keywords. For example, if your site’s URL appeared at position 3 for one keyword and position 7 for another keyword, the average position would be 5 ((3+7)/2). Google Search Console Session
Time to interact The time from the user request (for example, click a link or submission of the URL in the browser) to the point when page content and main scripts are loaded and the user can interact with the page. It’s the time of the transaction between the client and the server. Website performance Event
Time of redirections The time of one or more redirects that occurred. Transactions that don’t have any HTTP redirections are not included in calculating the average value. Website performance Event
Domain lookup time The time taken to resolve the server’s IP address. Website performance Event
Server connection time The time taken to establish a connection with the web server. Website performance Event
Server response time The time taken to receive the first byte of response from the server to the browser’s request. Website performance Event
Time until DOM is ready The time taken to process the page document HTML and CSS. Website performance Event
Page rendering time The time taken to create the render tree, layout, and finally draw the website in the browser. Website performance Event
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